What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
99 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Paid Search Integration
Audience Demographics
Conversion Analysis
Search Engine Optimization
Data Visualization
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Implementation
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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Google Analytics Reviews
Wasi W.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jan 2025
Fantastic Data Analytics Tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Its integration with the Google Ecosystem like Google Ads, Google Search Console, and Google Tag Manager differentiates it from other similar products.
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is that it provides a comprehensive, unified view of user behavior across multiple platforms.
What do you dislike most about this product?
I don't dislike anything about about this product as I believe it to be an amazing software.
What recommendations would you give to someone considering this product?
I would highly recommend this product to other people who want a good analytics software.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Nayanaba G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2024
Quick integration to collect data
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Free to use. Authenticity of collected data. Very helpful learning guides and user guides. Demo property to test data. Custom functionality to work on data.
What is your favorite aspect of this product?
eCommerce and user data collection with exploring the custom funnel exploration is the best part of the GA4 that most helpful source of tiny to large business.
What do you dislike most about this product?
The cons of the GA4 is the data collection method with variation of the method that makes variation to integrate each method to analyze the data.
What recommendations would you give to someone considering this product?
GA4 is the most helpful platform to integrate with site and start exploring what user finding on the site to enhance the website.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Paras S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2024
Very intuitive Interface
Likeliness to Recommend
What is your favorite aspect of this product?
My favorite aspect of this product is that I like its ability to provide granular insights due to advanced segments and user behavior tracking. Customizable dashboards are very handy and real time data goes a long way in helping measure KPIs and adjust strategies as needed. Also the integration with Google Ads and ecommerce is definitely a plus for marketing optimization and ROI measurement.
What do you dislike most about this product?
One of the biggest disadvantage of Google Analytics is that its not the most user friendly tool, especially for someone entirely new to data analytics. Just learning the way around all of the features GA offers can be bit daunting and some of the more advanced capabilities' are little more technically advanced and complex than the average bear might need. There are also some limitations using GA free such as data sampling on larger data sets which will skew results.
What recommendations would you give to someone considering this product?
For an organization to implement Google Analytics, I think the free version is good starting point for understanding the core features first and then gradually exploring deeper tools as the need calls for it. The high documentation, tutorials and community forums are invaluable resources in easing the learning process. If the business require an in depth data sets, we may prefer Google Analytics 360 since it offers advanced capabilities to help in more accurate data findings.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Unique Features
