What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Respectful
- Performance Enhancing
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Demographics
Data Visualization
Audience Segmentation
API Framework
Cross Channel Attribution Analysis
Anomaly Detection
Metadata Management
Customer Journey Modelling
Predictive Analytics
Real Time Workflow Automation
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Data Integration
Ease of Customization
Quality of Features
Ease of Implementation
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Google Analytics Reviews
Arulmurugan K.
- Role: Sales Marketing
- Industry: Energy
- Involvement: End User of Application
Submitted Jan 2026
A clean and effective platform to keep Offline SEO
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Since most of the users base are in google search engine, and now we want to monitor the traffic of users in the website, its very effective to convert it into business case.
What is your favorite aspect of this product?
Monitoring my website right from my mobile application is very effective and pre defined template, where it gets me the updated data every month is one of the best things I like about this product.
What do you dislike most about this product?
Nothing as such i would say.
What recommendations would you give to someone considering this product?
I would say this is a best go to platform to make the offline seo effective.
Pros
- Continually Improving Product
- Respectful
- Altruistic
- Transparent
Tracy S.
- Role: Sales Marketing
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Jan 2026
Comparative analysis tool for companies expanding
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
it comes from a plethora of other tried and tested products, the name Google alone assures users that is it safe,there will almost be no data breaches and the fact that you can use it as a small company for absolutely free and gain high value is an absolute game changer,the added confidence knowing its a google product is assuring for me
What is your favorite aspect of this product?
the fact that its highly intuitive and free is my favourite aspect of this product
What do you dislike most about this product?
If and when my company grows I may have to pay over $15 000 alone for this product which is a whole lot of money from free to this.
What recommendations would you give to someone considering this product?
for a small company go for it but try filter out the bots to get a true data representation.
Pros
- Efficient Service
- Respectful
- Helps Innovate
- Continually Improving Product
Mohd R.
- Role: Human Resources
- Industry: Other
- Involvement: End User of Application
Submitted May 2025
Smart and Reliable, but Still Room to Grow.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out for its seamless integration with other Google products, comprehensive tracking of user behaviour, and a reliable free edition that meets the majority of basic analytics requirements. It is very much beginner friendly yet powerful enough for more experienced users.
What is your favorite aspect of this product?
it's easy to see where visitors are coming from, what they are doing on the site, and where they are leaving, and I truly appreciate how clearly it breaks down user behaviour.
What do you dislike most about this product?
The interface may initially seem overwhelming, especially with so many menus and reports; It takes some time to become genuinely accustomed to it. Some features feel buried or hard to find unless you already know where to look. Additionally, GA4 has a steeper learning curve than the previous version, which may confuse casual users.
What recommendations would you give to someone considering this product?
Google Analytics can initially seem complicated, so start with the fundamentals and take your time. Use the free online tutorials and resources to familiarise yourself. Give yourself some time to get used to GA4, as it is quite different from the older version. To ensure that the information you gather truly aids in your decision-making, make sure to set clear goals in advance.
Pros
- Enables Productivity
- Effective Service
- Inspires Innovation
- Client's Interest First
