Google Analytics Customer Reviews 2025

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Google Analytics won the following awards in the Customer Intelligence category

Filter By

2024 Data Quadrant Gold Medalist

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

99 Plan to Renew

86 Satisfaction of Cost Relative to Value

2
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

9% Neutral

89% Positive

Pros

Respectful
Performance Enhancing
Enables Productivity
Reliable

Translation missing: en.product_page.ratings.score 9.0

View Google Analytics in this category (opens in a new tab)

Website Analytics

Translation missing: en.product_page.ratings.score 8.9

View Google Analytics in this category (opens in a new tab)

A/B Testing

Translation missing: en.product_page.ratings.score 8.8

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Zainab M.

Role: Operations
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Google analytics is a necessity.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

The easy integration between Google analytics and other important digital platforms like Google AdWords , Bigquery, Google search , Google Firebase and Google optimize. Successfully integrating Google Analytics with some of the platforms listed above , helps me better understand the behaviour of users of our web platform , and helps me better track the performance of my companies marketing campaigns.

What is your favorite aspect of this product?

The wide range of reports provided by Google analytics is always impressive for me. Report types around audience demography , user acquisitions , user conversions and user behaviour, helps provide me with a 360 degree view of user traffic to our web platform and most importantly, the performance of our digital marketing campaigns.

What do you dislike most about this product?

Google analytics requires advanced technical skillset for effective use. Furthermore, as a result of the diverse features and possibilities present on this software, learning to use it effectively comes with a steep or slow learning curve.

What recommendations would you give to someone considering this product?

In my opinion , Google analytics is a must- use platform for measuring user behaviour, especially as it involves web and mobile app traffic.

Pros

Reliable
Performance Enhancing
Enables Productivity
Security Protects

Hosam K.

Role: Information Technology
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2025

Efficient web analytics tool

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics is user-friendly and offers self-explanatory tools that help business users understand and track how people interact with their website. Website administrators can easily see how visitors navigate and which pages they click on. Marketers can utilize Google Analytics to conduct A/B tests, determining which version of a website or landing page performs better, and track conversions to understand how many people make a purchase. All this is achievable without requiring advanced technical skills.

What is your favorite aspect of this product?

Google Analytics offers a powerful suite of advanced web analytics features and key performance indicators (KPIs) with minimal technical complexity, making it a market-leading self-service tool. It is also a powerful option for data analysts and developers, allowing for seamless integration with third-party platforms and applications within more complex workflows.

What do you dislike most about this product?

Google Analytics data visualization and analytical dashboards lack more robust data filtering and query features, limiting users' ability to generate customized reports and gain deeper data insights.

What recommendations would you give to someone considering this product?

It would be much easier for new users of Google Analytics services and solutions to begin with the official training mini-courses and tutorials provided by Google to master the basics before engaging with their actual web user data.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Shashank Shekhar S.

Role: Sales Marketing
Industry: Electronics
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2024

Awesome product

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Ecosystem Integration,,Ease of Use and Accessibility,,Cross-Platform Tracking

What is your favorite aspect of this product?

Google Ecosystem Integration

What do you dislike most about this product?

Nothing at this point

What recommendations would you give to someone considering this product?

they can go for it its really good product

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

Google Analytics Ratings

91 Likeliness to Recommend

1 Since last award

99 Plan to Renew

86 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

Website Analytics

A/B Testing

Google Analytics Reviews

Zainab M.

Google analytics is a necessity.

Likeliness to Recommend

Pros

Hosam K.

Efficient web analytics tool

Likeliness to Recommend

Pros

Shashank Shekhar S.

Awesome product

Likeliness to Recommend

Pros

Most Popular Google Analytics Comparisons

HubSpot Sales Hub

Semrush

Adobe Analytics

Tableau CRM Analytics

Qualtrics CoreXM

SAP Analytics Cloud

Title

1
Since last award

2
Since last award

Feature Ratings

Conversion Analysis

Audience Demographics

Audience Segmentation

Data Visualization

API Framework

Cross Channel Attribution Analysis

Customer Journey Modelling

Predictive Analytics

Anomaly Detection

Metadata Management

Real Time Workflow Automation

Vendor Capability Ratings

Business Value Created

Ease of IT Administration

Ease of Data Integration

Ease of Implementation

Quality of Features

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support