What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
2
Since last award
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
5
Since last award
Emotional Footprint Overview
+82 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Demographics
Conversion Analysis
Data Visualization
Audience Segmentation
Customer Journey Modelling
API Framework
Cross Channel Attribution Analysis
Predictive Analytics
Real Time Workflow Automation
Metadata Management
Anomaly Detection
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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A/B Testing
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Google Analytics Reviews
Adriana J.
- Role: Information Technology
- Industry: Media
- Involvement: End User of Application
Submitted Apr 2024
An excellent tool for tracking your customers
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Our company implemented Google Analytics to monitor all kinds of material and the number of people visiting our website. It has been the perfect tool to understand the online actions of our customers.
What is your favorite aspect of this product?
Its ease of use makes it easy to integrate into work processes, making it a tool that everyone in the company can participate in. It provides us with all the information about our customers when they visit our website.
What do you dislike most about this product?
They could add other uses besides tracking visitors to the website.
What recommendations would you give to someone considering this product?
This is a must-have tool for any company because it allows you to monitor all the actions a user performs while on your website, which is great for analyzing data and discovering which customers are loyal.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Giovani G.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2024
Google Analytics Is Dependable
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I like the accuracy of Google Analytics. Google Analytics has been so effective.
What is your favorite aspect of this product?
I like the ease of use of Google Analytics. Google Analytics has been so powerful to use.
What do you dislike most about this product?
No dislikes for Google Analytics.
What recommendations would you give to someone considering this product?
I highly recommend Google Analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Michael N.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Apr 2024
Platform for analyzing data metrics.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
What sets Google Analytics apart from other programs is that it provides us with unparalleled power, allowing us to obtain vital information about the performance of our clients' websites.
What is your favorite aspect of this product?
When it comes to metrics pertaining to online performance, it is simply the best option. We may give our clients with vital performance statistics as part of our continuous service by setting up and managing numerous flows inside our account.
What do you dislike most about this product?
In our experience, several features necessitate in-depth understanding of how to set them up correctly, and the fact that it is a Google product adds an extra layer of complexity to the mix. Some clients may also find it difficult to share the performance without a Google account; nevertheless, we have adjusted our service to help clients overcome this challenge.
What recommendations would you give to someone considering this product?
If you want to keep tabs on your online performance and examine a variety of data parameters, I recommend utilizing this platform.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service