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Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.3 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

99 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
4% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 86

Analytics and Reporting

88

Device and Browser Analytics

87

Data Management

87

Marketing Analytics

86

Conversion Analysis

86

Audience Segmentation

85

Data Warehousing

85

Data Analysis and Survey Function

85

API Framework

84

Data Integrity

84

Mobile Functionality

83

Vendor Capability Ratings

Average 84

Business Value Created

87

Ease of Implementation

86

Ease of Data Integration

86

Quality of Features

85

Breadth of Features

84

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

83

Usability and Intuitiveness

83

Ease of Customization

82

Vendor Support

79

Google Analytics Reviews

Dennis N.

  • Role: Information Technology
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2025

"Great for data-driven decisions, not beginners

Likeliness to Recommend

3 /10

What differentiates Google Analytics from other similar products?

Google Analytics stands out due to its deep integration with Google’s ecosystem (Ads, Search Console, etc.), powerful AI-driven insights, free access for most users, and robust data visualization and reporting tools.

What is your favorite aspect of this product?

One of the best aspects of Google Analytics is its ability to provide real-time insights and detailed user behavior tracking, helping businesses make data-driven decisions efficiently.

What do you dislike most about this product?

The steep learning curve and complexity of Google Analytics can be overwhelming, especially for beginners. Additionally, recent changes in GA4 have removed some familiar features from Universal Analytics, making the transition challenging for many users.

What recommendations would you give to someone considering this product?

1. Learn the Basics – Start with Google’s free training courses to understand key metrics and reports. 2. Set Clear Goals – Define what you want to track (e.g., traffic, conversions, user behavior) to make the most of the data. 3. Integrate with Other Tools – Connect Google Analytics with Google Ads, Search Console, and other platforms for deeper insights. 4. Customize Reports – Use custom dashboards and reports to focus on the most relevant data for your needs. 5. Stay Updated – GA4 is evolving, so keep up with new features and best practices to maximize its potential.

Pros

  • Trustworthy
  • Unique Features
  • Efficient Service
  • Saves Time

Adnan C.

  • Role: Finance
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Google analytics for traffic analyse

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google analytics create deep insights on how user interact and analyze all user data like their age , location .

What is your favorite aspect of this product?

Google analytics keep record of all the traffic information on the site and peak engagement time with feature of ecommerce tracking.

What do you dislike most about this product?

I would say that it require some prior learning to use google analytics, rest it is best in my opinion.

What recommendations would you give to someone considering this product?

I would recommend this to everyone out there who want to use for best analytics of their customer engagement record and traffic analysis on website with best privacy tracking.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Effective Service

Piyushi G.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

An In-Depth Analysis of Google Analytics

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics provides in-depth data analysis, audience insights, and real-time tracking features.

What is your favorite aspect of this product?

Its Free version offers a lot of powerful features.

What do you dislike most about this product?

It May require extra plugins or configurations for more complex tracking.

What recommendations would you give to someone considering this product?

Recommended for those who are already using other Google services.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Efficient Service

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