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Google Analytics
8.9 /10

What is Google Analytics?

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

90 Likeliness to Recommend

98 Plan to Renew

91 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
4% Neutral
95% Positive

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 86

Device and Browser Analytics

88

Audience Segmentation

87

Audience Demographics

87

Paid Search Integration

87

Conversion Analysis

87

Search Engine Optimization

86

Data Visualization

86

Customer Value Analysis

85

Customer Journey Modelling

84

Social Media Analytics

84

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

88

Quality of Features

86

Breadth of Features

86

Ease of Implementation

85

Ease of Data Integration

85

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Ease of Customization

82

Usability and Intuitiveness

82

Availability and Quality of Training

81

Vendor Support

76

Google Analytics Reviews

Prateek B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Fantastic tool for SEO analysis

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics is seriously impressive compared to other tools out there. It's not just about tracking website traffic; it's a whole package deal. You can dig deep into user behaviour, optimize marketing efforts, and even integrate it seamlessly with other Google products like Ads and Search Console. What sets it apart is its user-friendliness and how it scales up for businesses of any size. It's not just for big players; startups can benefit just as much. Overall, it's like having a trusted ally in your corner, helping you make smarter decisions and grow your business.

What is your favorite aspect of this product?

One thing I really admire about Google Analytics is its versatility. It's not just limited to one function; it offers a diverse range of features that cater to different needs. Whether you're analysing website traffic, studying user behaviour, fine-tuning marketing campaigns, or integrating with other Google products, Google Analytics has a solution for you. Its adaptability and comprehensive toolkit make it an invaluable asset for businesses aiming to make informed decisions and succeed online.

What do you dislike most about this product?

Its complexity, especially for beginners. The abundance of features and options might overwhelm users who are new to analytics or have limited technical expertise.

What recommendations would you give to someone considering this product?

For those considering Google Analytics, I'd suggest starting with basic tutorials to grasp its fundamentals. Focus on key metrics relevant to your goals and gradually explore advanced features.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Piyush S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Website analysis Tool

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Google Analytics stands out with its comprehensive set of features for analyzing website traffic and user behavior, providing valuable insights that drive informed decision-making. Its user-friendly interface and integration with other Google tools make it a preferred choice for businesses of all sizes seeking to optimize their online presence and marketing efforts.

What is your favorite aspect of this product?

My favorite aspect of Google Analytics is its versatility and depth of insights. Over the past five years of using it, I've come to rely on its ability to provide detailed data on various aspects of website traffic, from demographics to user behavior. Plus, the fact that it's free makes it even more valuable for businesses like mine.

What do you dislike most about this product?

Limited or delayed customer support. It takes time to understand it properly.

What recommendations would you give to someone considering this product?

If you're considering Google Analytics, my recommendation would be to invest time in learning its various features and functionalities. Take advantage of tutorials and online resources to maximize its potential for your business. Additionally, regularly review and analyze your data to make informed decisions and optimize your online presence.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Unique Features
  • Effective Service

Bartolo L.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Free to use but not so easy

Likeliness to Recommend

6 /10

What differentiates Google Analytics from other similar products?

Integration with Google Suite

What is your favorite aspect of this product?

Amount of data that can be visualized

What do you dislike most about this product?

No GDPR compliant

What recommendations would you give to someone considering this product?

Apply GDPR compliance features

Pros

  • Helps Innovate
  • Enables Productivity
  • Unique Features
  • Inspires Innovation

Cons

  • Slower Product Innovation
  • Less Efficient Service
  • Vendor Friendly Policies

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