Get Instant Access
to This Blueprint

Cio icon

Define Your Digital Business Strategy

After a major crisis, find your place in the digital economy.

  • Your organizational digital business strategy sits on the shelf because it fails to guide implementation.
  • Your organization has difficulty adapting new technologies or rethinking their existing business models.
  • Your organization lacks a clear vision for the digital customer journey.
  • Your management team lacks a framework to rethink how your organization delivers value today, which causes annual planning to become an ideation session that lacks focus.

Our Advice

Critical Insight

  • Pre-pandemic digital strategies have been primarily focused on automation. However, your post-pandemic digital strategy must focus on driving resilience for growth opportunities.

Impact and Result

  • Design a strategy that applies innovation to your business model, streamline and transform processes, and make use of technologies to enhance interactions with customers and employees.
  • Use digital for transforming non-routine cognitive activities and for derisking key elements of the value chain.
  • Create a balanced roadmap that improves digital maturity and prepares you for long-term success in a digital economy.

Define Your Digital Business Strategy Research & Tools

1. Digital Business Strategy Deck – A step-by-step document that walks you through how to identify top value chains and a digitally enabled growth opportunity, transform stakeholder journeys, and build a digital transformation roadmap.

This blueprint guides you through a value-driven approach to digital transformation that allows you to identify what aspects of the business to transform, what technologies to embrace, what processes to automate, and what new business models to create. This approach to digital transformation unifies digital possibilities with your customer experiences.

2. Digital Business Strategy Workbook – A tool to guide you in planning and prioritizing projects to build an effective digital business strategy.

This tool guides you in planning and prioritizing projects to build an effective digital business strategy. Key activities include conducting a horizon scan, conducting a journey mapping exercise, prioritizing opportunities from a journey map, expanding opportunities into projects, and lastly, building the digital transformation roadmap using a Gantt chart visual to showcase project execution timelines.


Member Testimonials

After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve. See our top member experiences for this blueprint and what our clients have to say.

8.9/10


Overall Impact

$23,621


Average $ Saved

26


Average Days Saved

Client

Experience

Impact

$ Saved

Days Saved

Spartan Controls Ltd.

Workshop

8/10

$25,000

10

University of Texas - Arlington

Workshop

10/10

$2,479

20

State Information Technology Agency SOC Limited

Guided Implementation

9/10

$10,000

10

IMI Critical Engineering

Workshop

10/10

$100K

100

MCS Healthcare Holdings LLC

Workshop

9/10

$12,399

47

Insurance Corporation of British Columbia

Guided Implementation

8/10

N/A

2

Taiga Building Products

Guided Implementation

8/10

$3,719

6

Grand Valley State University

Workshop

8/10

$46,499

44

UNRWA

Workshop

9/10

N/A

4

City Of Chesapeake

Guided Implementation

10/10

$12,399

20

Toronto and Region Conservation Authority

Guided Implementation

10/10

N/A

N/A

Midmark Corporation

Guided Implementation

7/10

N/A

N/A

Sinclair Community College

Guided Implementation

9/10

N/A

N/A

Seven Seventeen Credit Union, Inc.

Guided Implementation

10/10

N/A

N/A

Gwinnett County

Workshop

9/10

N/A

N/A

Cheshire East Council

Guided Implementation

10/10

$120K

10

Donor Network West

Guided Implementation

10/10

$3,820

5

Hamilton Public Library

Guided Implementation

10/10

N/A

N/A

City of College Station, TX

Workshop

10/10

$31,833

20

Canadian Institutes of Health

Guided Implementation

9/10

N/A

N/A

Medica Health Plans

Guided Implementation

5/10

N/A

N/A

Mitsubishi Chemical Holdings America, Inc

Guided Implementation

8/10

N/A

2

Central University of Technology

Guided Implementation

6/10

N/A

5

Utah Valley University

Guided Implementation

9/10

N/A

N/A

Town of Huntsville

Guided Implementation

9/10

N/A

N/A


Onsite Workshop: Define Your Digital Business Strategy

Onsite workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost onsite delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Module 1: Identify Two Existing Value Chains

The Purpose

  • Understand how your organization creates value today.

Key Benefits Achieved

  • Identify opportunities for digital transformation in how you currently deliver value today.

Activities

Outputs

1.1

Validate business context.

  • Business context
1.2

Assess business ecosystem.

  • Overview of business ecosystem
1.3

Identify and prioritize value streams.

  • Value streams and value chains
1.4

Break down value stream into value chains.

Module 2: Identify a Digitally Enabled Growth Opportunity

The Purpose

  • Leverage strategic foresight to evaluate how complex trends can evolve over time and identify opportunities to leapfrog competitors.

Key Benefits Achieved

  • Identify a leapfrog idea to sidestep competitors.

Activities

Outputs

2.1

Conduct a horizon scan.

2.2

Identify leapfrog ideas.

  • One leapfrog idea
2.3

Identify impact to existing or new value chains.

  • Corresponding value chain

Module 3: Transform Stakeholder Journeys

The Purpose

  • Design a journey map to empathize with your customers and identify opportunities to streamline or enhance existing and new experiences.

Key Benefits Achieved

  • Identify a unified view of customer experience.
  • Identify opportunities to automate non-routine cognitive tasks.
  • Identify gaps in value delivery.
  • Improve customer journey.

Activities

Outputs

3.1

Identify stakeholder persona.

  • Stakeholder persona
3.2

Identify journey scenario.

  • Stakeholder scenario
3.3

Conduct one journey mapping exercise.

  • Journey map
3.4

Identify opportunities to improve stakeholder journey.

3.5

Break down opportunities into projects.

  • Journey-based projects

Module 4: Build a Digital Transformation Roadmap

The Purpose

  • Build a customer-centric digital transformation roadmap.

Key Benefits Achieved

  • Keep your team on the same page with key projects, objectives, and timelines.

Activities

Outputs

4.1

Prioritize and categorize initiatives.

  • Digital goals
4.2

Build roadmap.

  • Unified roadmap

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

Member Rating

8.9/10
Overall Impact

$23,621
Average $ Saved

26
Average Days Saved

After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve.

Read what our members are saying

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Need Extra Help?
Try Our Guided Implementations

Get the help you need in this 5-phase advisory process. You'll receive 9 touchpoints with our researchers, all included in your membership.

Guided Implementation #1 - Scope your project
  • Call #1 - Discuss business context and customize your organization’s capability map.

Guided Implementation #2 - Identify top value chains to be transformed
  • Call #1 - Assess business ecosystem.
  • Call #2 - Identify how your organization creates value.

Guided Implementation #3 - Identify a digitally enabled growth opportunity
  • Call #1 - Perform horizon scanning and trends identification.
  • Call #2 - Discuss value chain impact.

Guided Implementation #4 - Transform stakeholder journeys
  • Call #1 - Identify stakeholder personas and scenarios.
  • Call #2 - Complete journey mapping exercise.

Guided Implementation #5 - Build a digital transformation roadmap
  • Call #1 - Discuss initiative generation and inputs into roadmap.
  • Call #2 - Summarize results and plan next steps.

Author(s)

Dana Daher

Visit our COVID-19 Resource Center and our Cost Management Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019