Our systems detected an issue with your IP. If you think this is an error please submit your concerns via our contact form.

Cio icon

Define Your Digital Business Strategy

After a major crisis, find your place in the digital economy.

  • Your organizational digital business strategy sits on the shelf because it fails to guide implementation.
  • Your organization has difficulty adapting new technologies or rethinking their existing business models.
  • Your organization lacks a clear vision for the digital customer journey.
  • Your management team lacks a framework to rethink how your organization delivers value today, which causes annual planning to become an ideation session that lacks focus.

Our Advice

Critical Insight

  • Pre-pandemic digital strategies have been primarily focused on automation. However, your post-pandemic digital strategy must focus on driving resilience for growth opportunities.

Impact and Result

  • Design a strategy that applies innovation to your business model, streamline and transform processes, and make use of technologies to enhance interactions with customers and employees.
  • Use digital for transforming non-routine cognitive activities and for derisking key elements of the value chain.
  • Create a balanced roadmap that improves digital maturity and prepares you for long-term success in a digital economy.

Define Your Digital Business Strategy Research & Tools

1. Digital Business Strategy Deck – A step-by-step document that walks you through how to identify top value chains and a digitally enabled growth opportunity, transform stakeholder journeys, and build a digital transformation roadmap.

This blueprint guides you through a value-driven approach to digital transformation that allows you to identify what aspects of the business to transform, what technologies to embrace, what processes to automate, and what new business models to create. This approach to digital transformation unifies digital possibilities with your customer experiences.

2. Digital Business Strategy Workbook – A tool to guide you in planning and prioritizing projects to build an effective digital business strategy.

This tool guides you in planning and prioritizing projects to build an effective digital business strategy. Key activities include conducting a horizon scan, conducting a journey mapping exercise, prioritizing opportunities from a journey map, expanding opportunities into projects, and lastly, building the digital transformation roadmap using a Gantt chart visual to showcase project execution timelines.

3. Digital Business Strategy Final Report Template – Use this template to capture the synthesized content from outputs of the activities.

This deck is a visual presentation template for this blueprint. The intent is to capture the contents of the activities in a presentation PowerPoint. It uses sample data from “City of X” to demonstrate the digital business strategy.


Member Testimonials

After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve. See our top member experiences for this blueprint and what our clients have to say.

8.8/10


Overall Impact

$138,747


Average $ Saved

28


Average Days Saved

Client

Experience

Impact

$ Saved

Days Saved

RJRGLEANER Communications Group

Guided Implementation

8/10

N/A

20

Structure/templates Accountability Industry experience added value Guidance NB: Financial Impact - Not able to quantify at the moment.

Credit Union Central of Saskatchewan

Workshop

5/10

N/A

41

Sorry for the delay in responding to this survey. The following are the best and worst parts of our Digital Integration Strategy workshop: Best... Read More

Arun Estates

Guided Implementation

8/10

$3,420

5

I think combining this with "Make the Case for Product Delivery" will give us powerful tools to guide product direction.

College of New Caledonia

Guided Implementation

8/10

$10,000

10

Sidney is a well of knowledge. A great facilitator. And, most practically a do'er

CAF - Corporacion Andina de Fomento

Workshop

10/10

$82,200

50

The scope of work and engagement were thorough and the results impactful. Kevin, Jing, David and Manoj did a great job!

PRIDE Industries

Workshop

10/10

$411K

55

Kevin did a great job leading the team through the workshop. As the CIO I have a good idea of what we need to be doing. What Kevin provided with th... Read More

Emily Carr University of Art + Design

Workshop

10/10

$70,000

32

The Digital strategy workshop transformed our view of the work and perspective important for a successful digital University. In a matter of four d... Read More

Saskatchewan Ministry of Health

Workshop

8/10

$400K

47

Denis' knowledge was very valuable and he is experienced to the nth degree. His participatioin is always at 100%. More frequent breaks were neede... Read More

City of Fredericton

Workshop

8/10

$400K

50

It was very intense (to nobobdy's fault) and there needed to be more frequent breaks. Denis' knowledge is amazing and he helped formulate what we w... Read More

Life Healthcare Group (Pty) Ltd

Guided Implementation

8/10

N/A

2

HOLLARD INSURANCE

Guided Implementation

9/10

N/A

N/A

Best: David has great knowledge about the industry as well as the subject. I like to sound board to him to validate my thinking. He guides in the d... Read More

Children's Hospital Colorado

Workshop

10/10

$519K

85

We have identified our top priorities and mapped over 4 years. This is really valuable to us. We now have wide-spread organizational buy in for o... Read More

St. Lawrence College

Guided Implementation

9/10

$17,500

14

The experience was great, the Infotech representatives were knowledgeable and accessible

University of Maribor

Guided Implementation

10/10

$71,000

20

Excellent conversations on future trends, very valuable as I don't have to time to explore the future trends on my own.

State of Michigan

Workshop

9/10

N/A

N/A

the best part of the experience was the engagement by my business owners.they followed your lead and the process. what is the worst part the engag... Read More

Plannera

Workshop

9/10

$75,000

20

The hands-on/in person workshop really rallied our team, and focused efforts towards a common goal of organizing and aligning our digital priorities.

Midland Credit Management, Inc

Workshop

9/10

$97,499

20

Best Parts: Denis ability to quickly grasp our business and consumer journey opportunities allowed for productive conversations. Really great facil... Read More

East Carolina University

Workshop

9/10

$32,499

20

Best part was the opportunity to pull a diverse group of teams together and map out our process, which was extremely valuable. No parts were bad....

Coca-Cola Sabco (Pty) Ltd

Workshop

10/10

$24,699

20

The overall workshop was a good experience, really well constructed with excellent facilitation. No worst parts.

Emily Carr University of Art + Design

Guided Implementation

10/10

$5,000

5

The analyst was well prepared and had the right experience in the space. I have already received a follow-up message. I would work with her again a... Read More

Capilano University

Guided Implementation

7/10

N/A

N/A

This was an intro call to describe the framework used by Info-Tech. It's very business & organization oriented which I like. Too early to have a re... Read More

University Of Regina

Workshop

10/10

N/A

10

It is unknown at this time what the resulting financial impact will be, as it directly relates to a larger project that is anticipated to result in... Read More

The Corporation of the City of Kingston

Workshop

8/10

$25,000

41

City Of Topeka

Workshop

8/10

$12,999

10

provided tools that will be very beneficial for more clearly define processes/challenges. Disappointing was the interaction from our organization.... Read More

Mexichem Servicios Administrativos S.A. de C.V.

Workshop

10/10

$64,999

20

Both Dana & Kevin have been great to work with... thank you for a great experience!

Spartan Controls Ltd.

Workshop

8/10

$25,000

10

University of Texas - Arlington

Workshop

10/10

$2,519

20

State Information Technology Agency SOC Limited

Guided Implementation

9/10

$10,000

10

No worst parts.. .the best parts were the simple explanation provided, and the available tools to assist with practical implementation.

IMI Critical Engineering

Workshop

10/10

$100K

100

The best part of the digital strategy workshop was going through customer journey mapping, it brought out a lot of pain points, and also great sugg... Read More

MCS Healthcare Holdings LLC

Workshop

9/10

$12,599

47

I love how Dana Daher and Jean Bujold guided us on pre-work, workshops and currently post-work activities of Digital Business Strategy Plan in a co... Read More


Workshop: Define Your Digital Business Strategy

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Module 1: Identify Two Existing Value Chains

The Purpose

  • Understand how your organization creates value today.

Key Benefits Achieved

  • Identify opportunities for digital transformation in how you currently deliver value today.

Activities

Outputs

1.1

Validate business context.

  • Business context
1.2

Assess business ecosystem.

  • Overview of business ecosystem
1.3

Identify and prioritize value streams.

  • Value streams and value chains
1.4

Break down value stream into value chains.

Module 2: Identify a Digitally Enabled Growth Opportunity

The Purpose

  • Leverage strategic foresight to evaluate how complex trends can evolve over time and identify opportunities to leapfrog competitors.

Key Benefits Achieved

  • Identify a leapfrog idea to sidestep competitors.

Activities

Outputs

2.1

Conduct a horizon scan.

2.2

Identify leapfrog ideas.

  • One leapfrog idea
2.3

Identify impact to existing or new value chains.

  • Corresponding value chain

Module 3: Transform Stakeholder Journeys

The Purpose

  • Design a journey map to empathize with your customers and identify opportunities to streamline or enhance existing and new experiences.

Key Benefits Achieved

  • Identify a unified view of customer experience.
  • Identify opportunities to automate non-routine cognitive tasks.
  • Identify gaps in value delivery.
  • Improve customer journey.

Activities

Outputs

3.1

Identify stakeholder persona.

  • Stakeholder persona
3.2

Identify journey scenario.

  • Stakeholder scenario
3.3

Conduct one journey mapping exercise.

  • Journey map
3.4

Identify opportunities to improve stakeholder journey.

3.5

Break down opportunities into projects.

  • Journey-based projects

Module 4: Build a Digital Transformation Roadmap

The Purpose

  • Build a customer-centric digital transformation roadmap.

Key Benefits Achieved

  • Keep your team on the same page with key projects, objectives, and timelines.

Activities

Outputs

4.1

Prioritize and categorize initiatives.

  • Digital goals
4.2

Build roadmap.

  • Unified roadmap

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

MEMBER RATING

8.8/10
Overall Impact

$138,747
Average $ Saved

28
Average Days Saved

After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve.

Read what our members are saying

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Need Extra Help?
Speak With An Analyst

Get the help you need in this 5-phase advisory process. You'll receive 9 touchpoints with our researchers, all included in your membership.

Guided Implementation 1: Scope your project
  • Call 1: Discuss business context and customize your organization’s capability map.

Guided Implementation 2: Identify top value chains to be transformed
  • Call 1: Assess business ecosystem.
  • Call 2: Identify how your organization creates value.

Guided Implementation 3: Identify a digitally enabled growth opportunity
  • Call 1: Perform horizon scanning and trends identification.
  • Call 2: Discuss value chain impact.

Guided Implementation 4: Transform stakeholder journeys
  • Call 1: Identify stakeholder personas and scenarios.
  • Call 2: Complete journey mapping exercise.

Guided Implementation 5: Build a digital transformation roadmap
  • Call 1: Discuss initiative generation and inputs into roadmap.
  • Call 2: Summarize results and plan next steps.

Author

Dana Daher

Visit our IT Crisis Response Resource Center
Over 100 analysts waiting to take your call right now: +1 (703) 340 1171