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Implement and Mature Your User Experience Design Practice

Better design leads to better organizational performance.

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Contributors

  • Emanuel Toste, Senior Manager – UX, BMO Financial Group
  • Everton Lewis , Partner, Impact Signal
  • Lenny Laurier, Head of Design, Intuit
  • Aimilia Tzanavari, UX Manager, Proto.io
  • Maria Karam, Founder, Inventor’s Nest and Senior Visiting Research Fellow, King’s College London
  • Chloe Silver, UI/UX Designer
  • Banu Raghuraman, Freelance UX Designer and Director – Business Process and Analysis, Info-Tech Research Group
  • Liam Nickerson, VP Design, Info-Tech Research Group
  • Two anonymous contributors

Many organizations want to get to market quickly and on budget, but don’t know the steps to get the right product/service to satisfy the users and business. This may be made apparent through uninformed decisions leading to lack of adoption of your product or service; rework due to post-implementation user feedback; or the competition discovers new approaches that outshine yours.

Our Advice

Critical Insight

Ensure your practice has a clear understanding of the design problem space – not just the solution. An understanding of the user is critical to this.

Impact and Result

  • Create a practice that is focused on human outcomes; it starts and ends with the people you are designing for. This includes:
    • Establishing a practice with a common vision.
    • Enhancing the practice through four design factors.
    • Communicating a roadmap to improve your business through design.
  • Create a practice that develops solutions specific to the needs of users, customers, and stakeholders.

Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should implement an experience design practice, review Info-Tech’s methodology, and understand the four dimensions we recommend using to mature your practice.

1. Build the foundation

Motivate your team with a common vision, mission, and goals.

2. Review the design dimensions

Examine your practice – from the perspectives of organizational alignment, business outcomes, design perspective, and design integration – to determine what it takes to improve your maturity.

3. Build your roadmap and communications

Bring it all together – determine your team structure, the roadmap for the practice maturity, and communication plan.

Guided Implementations

This guided implementation is an eight call advisory process.

Guided Implementation #1 - Scope

Call #1 - Scope requirements, objectives, and your specific challenges.

Guided Implementation #2 - Build the foundation

Call #1 - Identify goals – what the organization is trying to achieve through the practice.
Call #2 - Create vision and mission statements.

Guided Implementation #3 - Review the design dimensions

Call #1 - Examine business-oriented design dimensions.
Call #2 - Examine scope and integration factors.

Guided Implementation #4 - Build your roadmap and communications

Call #1 - Discuss structure of the practice.
Call #2 - Identify roadmap initiatives.
Call #3 - Summarize results and plan communication.

Onsite Workshop

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Book Your Workshop

Onsite workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost onsite delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Module 1: Answer “So What?”

The Purpose

Make the case for UX. Bring the team together with a common mission, vision, and goals.

Key Benefits Achieved

Mission, vision, and goals for design

Activities

Outputs

1.1

Define design practice goals.

  • Design vision statement
1.2

Generate the vision statement.

  • Design mission statement
1.3

Develop the mission statement.

  • Design goals

Module 2: Examine Design Dimensions

The Purpose

Review the dimensions that help organizations to mature, and assess what next steps make sense for your organization.

Key Benefits Achieved

Develop initiatives that are right-sized for your organization.

Activities

Outputs

2.1

Examine organizational alignment.

  • Documented initiatives for design maturity
2.2

Establish priorities for initiatives.

2.3

Identify business value sources.

2.4

Identify design perspective.

2.5

Brainstorm design integration.

2.6

Complete UCD-Canvas.

  • Design canvas framework

Module 3: Create Structure and Initiatives

The Purpose

Make your design practice structure right for you.

Key Benefits Achieved

Examine patterns and roles for your organization.

Activities

Outputs

3.1

Structure your design practice.

  • Design practice structure with patterns

Module 4: Roadmap and Communications

The Purpose

  • Define the communications objectives and audience for your roadmap.
  • Develop your communication plan.
  • Sponsor check-in.

Key Benefits Achieved

  • Complete in-progress deliverables from previous four days.
  • Set up review time for workshop deliverables and to discuss next steps.

Activities

Outputs

4.1

Define the communications objectives and audience for your roadmap.

  • Communication Plan and Roadmap
4.2

Develop your communication plan.

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