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Implement and Mature Your User Experience Design Practice

Better design leads to better organizational performance.

Many organizations want to get to market quickly and on budget but don’t know the steps to get the right product/service to satisfy the users and business. This may be made apparent through uninformed decisions leading to lack of adoption of your product or service, rework due to post-implementation user feedback, or the competition discovering new approaches that outshine yours.

Our Advice

Critical Insight

Ensure your practice has a clear understanding of the design problem space – not just the solution. An understanding of the user is critical to this.

Impact and Result

  • Create a practice that is focused on human outcomes; it starts and ends with the people you are designing for. This includes:
    • Establishing a practice with a common vision.
    • Enhancing the practice through four design factors.
    • Communicating a roadmap to improve your business through design.
  • Create a practice that develops solutions specific to the needs of users, customers, and stakeholders.

Implement and Mature Your User Experience Design Practice Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should implement an experience design practice, review Info-Tech’s methodology, and understand the four dimensions we recommend using to mature your practice.

1. Build the foundation

Motivate your team with a common vision, mission, and goals.

2. Review the design dimensions

Examine your practice – from the perspectives of organizational alignment, business outcomes, design perspective, and design integration – to determine what it takes to improve your maturity.

3. Build your roadmap and communications

Bring it all together – determine your team structure, the roadmap for the practice maturity, and communication plan.

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Need Extra Help?
Speak With An Analyst

Get the help you need in this 4-phase advisory process. You'll receive 8 touchpoints with our researchers, all included in your membership.

Guided Implementation 1: Scope
  • Call 1: Scope requirements, objectives, and your specific challenges.

Guided Implementation 2: Build the foundation
  • Call 1: Identify goals – what the organization is trying to achieve through the practice.
  • Call 2: Create vision and mission statements.

Guided Implementation 3: Review the design dimensions
  • Call 1: Examine business-oriented design dimensions.
  • Call 2: Examine scope and integration factors.

Guided Implementation 4: Build your roadmap and communications
  • Call 1: Discuss structure of the practice.
  • Call 2: Identify roadmap initiatives.
  • Call 3: Summarize results and plan communication.


Allison Straker


  • Emanuel Toste, Senior Manager – UX, BMO Financial Group
  • Everton Lewis , Partner, Impact Signal
  • Lenny Laurier, Head of Design, Intuit
  • Aimilia Tzanavari, UX Manager,
  • Maria Karam, Founder, Inventor’s Nest and Senior Visiting Research Fellow, King’s College London
  • Chloe Silver, UI/UX Designer
  • Banu Raghuraman, Freelance UX Designer and Director – Business Process and Analysis, Info-Tech Research Group
  • Liam Nickerson, VP Design, Info-Tech Research Group
  • Two anonymous contributors
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