What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
1
Since last award
96 Plan to Renew
1
Since last award
78 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Trustworthy
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Exploration and Visualization
BI Security
Dashboard
Operational Reporting Capabilities
Collaboration
Data Connectors and Data Mashup
Self Service and Ad Hoc Capabilities
Intelligent Alerts and Notifications
BI Platform Administration
Mobile
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Data Integration
Ease of Implementation
Breadth of Features
Ease of Customization
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
Sales Analytics
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Customer Intelligence
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Business Intelligence & Analytics - Enterprise
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Retail Analytics
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Looker Reviews
Abdulafeez H.
- Role: Human Resources
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2025
Powerful analytics tool with great insights and fl
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker stands out for its strong data modeling and consistency. Its LookML feature lets teams define metrics once and reuse them across reports, ensuring a single source of truth. It also queries data directly from the warehouse for real-time insights, making it flexible, scalable, and reliable for organizations that value control and accuracy.
What is your favorite aspect of this product?
My favorite aspect of Looker is how it allows me to explore and analyze data in real time without needing to constantly export or reload datasets. I really like the consistency it provides through LookML — once metrics are defined, everyone in the organization uses the same logic, which makes reporting more reliable and accurate.
What do you dislike most about this product?
What I dislike most about Looker is that it has a bit of a learning curve, especially when it comes to understanding LookML and setting up models. Some dashboard customizations also feel limited compared to other BI tools, and large queries can sometimes take a while to load.
What recommendations would you give to someone considering this product?
I’d recommend Looker to teams that already have a solid data infrastructure and want a centralized, consistent way to manage their analytics. Take time to learn LookML — it’s worth it because it ensures everyone uses the same data definitions and metrics. Also, plan your data model carefully before building dashboards; it makes everything smoother later. Overall, if you value data accuracy, governance, and real-time insights, Looker is a great choice.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
Funom H.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Oct 2025
Powerful analytics tool
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker stands out because of how easy it is to build and share dashboards. The collaboration features make it simple for teams to work together on reports without needing a lot of technical skills.
What is your favorite aspect of this product?
I really like how customizable the dashboards are. For example, I can quickly filter sales data by region or product type during meetings and show real-time results to my team. It helps make decisions faster because everything is so visual and interactive.
What do you dislike most about this product?
Setting up some of the more advanced analytics can be tricky if you’re not technical. Sometimes, it takes extra time or help from the IT team to get certain data models working the way you want.
What recommendations would you give to someone considering this product?
I’d say go for Looker if your organization relies heavily on data-driven decisions. Just make sure you have someone on your team who understands data modelling to help with the setup. Once it’s properly configured, it becomes a very powerful and user-friendly analytics tool.
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Inspires Innovation
Sachin B.
- Role: Information Technology
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Oct 2025
Great Platform for Data Insights and Collaboration
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker stands out for its strong data modeling layer and flexibility through LookML. It allows deep customization while keeping data governance and consistency across the organization.
What is your favorite aspect of this product?
I really like how easy it is to build interactive dashboards and share insights with teams. The visualization options are clean, and the integration with Google Cloud makes data access seamless.
What do you dislike most about this product?
Sometimes the initial setup and LookML learning curve can be challenging for non-technical users. Also, complex queries can take a bit longer to render dashboards.
What recommendations would you give to someone considering this product?
Start by clearly defining your data model and governance before scaling dashboards. Invest time in learning LookML — it pays off later. Ideal for teams that want both flexibility and centralized control.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity