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Looker

Composite Score
8.5 /10
CX Score
8.9 /10
Looker
8.5 /10

What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details


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Awards & Recognition

Looker won the following awards in the Business Intelligence & Analytics - Midmarket category

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Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

78 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

1% Negative
7% Neutral
92% Positive

Pros

  • Trustworthy
  • Respectful
  • Fair
  • Acts with Integrity

Feature Ratings

Average 79

BI Security

84

Dashboard

83

Data Exploration and Visualization

83

Collaboration

83

Operational Reporting Capabilities

82

Data Connectors and Data Mashup

80

Intelligent Alerts and Notifications

79

BI Platform Administration

79

Self Service and Ad Hoc Capabilities

79

Mobile

70

Vendor Capability Ratings

Average 77

Business Value Created

83

Ease of Data Integration

80

Ease of Implementation

79

Quality of Features

79

Ease of Customization

78

Breadth of Features

77

Ease of IT Administration

76

Usability and Intuitiveness

75

Availability and Quality of Training

74

Vendor Support

74

Product Strategy and Rate of Improvement

73

Looker Reviews

Shiwam M.

  • Role: Student Academic
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2025

Robust, scalable business intelligence with strong

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Looker distinguishes itself through its centralized LookML data modeling layer, which ensures consistent metrics, strong governance, and scalable analytics across the organization—something that many traditional BI tools lack.

What is your favorite aspect of this product?

My favorite feature of Looker is the **LookML modeling layer**, which ensures data consistency, strong governance, and dependable metrics across all dashboards and teams.

What do you dislike most about this product?

What I dislike most about Looker is its **sharp learning curve**, particularly for non-technical users, and its reliance on LookML for even minor customizations.

What recommendations would you give to someone considering this product?

Before selecting Looker, I recommend thoroughly assessing your data maturity and team skills, as it provides the most value when you have well-structured data models and the technical resources to effectively manage LookML.

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Effective Service

Ritesh P.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2025

Ideal for governance and data version management.

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Git integration from Looker lets us make modifications to data models in an organised way.

What is your favorite aspect of this product?

We keep track of who modified what and undo it when we need to. It's a lifesaver in controlled settings.

What do you dislike most about this product?

The Git workflow is minimal compared to full development tools, yet it's still really useful.

What recommendations would you give to someone considering this product?

Looker helps maintain control clear if data stability and governance are important.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Cons

  • Vendor's Interest First
  • Less Efficient Service

Vaibhavi S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2025

Good for companies that want one source of truth

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Looker stands out because it focuses on keeping my data clean, consistent, and easy to trust. Instead of creating separate reports with their own logic, Looker lets me set the rules in one place so everyone sees the same numbers. It also pulls information directly from your database in real time, which means I am always looking at fresh data. This “single source of truth” approach is what makes it different from many other tools.

What is your favorite aspect of this product?

My favorite thing about Looker is how consistent the data feels across all reports. Once the logic is set, everyone sees the same numbers, which makes discussions much easier. I also like that I can explore details without breaking anything just click and dig deeper. It saves time and removes a lot of back and forth guessing.

What do you dislike most about this product?

I dislike most about Looker is that some changes require help from someone who understands its modeling language. For simple users, this can slow things down when you just want to adjust a calculation or create a custom view.

What recommendations would you give to someone considering this product?

If you are thinking about using Looker, I would recommend making sure you have someone who can set up the initial data models properly. Once that part is done, the tool becomes much easier for everyone else to use. Start with a few core dashboards so your team gets used to how Looker works, and keep your data rules clear and consistent. It is a great choice if you want reliable numbers and a clean way for people to explore data without worrying about breaking anything.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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