
What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
100 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Continually Improving Product
- Reliable
- Efficient Service
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Automated Data Ingestion
Demand Forecast Integration
Promotions Management
Automated Customer Data Ingestion and Harmonization
Low-Code Report Construction
Native Business Intelligence Interface
Vendor Capability Ratings
Quality of Features
Breadth of Features
Availability and Quality of Training
Ease of Data Integration
Ease of IT Administration
Ease of Customization
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Vendor Support
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Business Intelligence & Analytics - Midmarket
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Customer Intelligence
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Sales Analytics
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Business Intelligence & Analytics – Enterprise
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Looker Reviews
Kevan B.
- Role: Operations
- Industry: Education
- Involvement: End User of Application
Submitted Nov 2024
Stacks Up Against Competitors
Likeliness to Recommend
What differentiates Looker from other similar products?
Real-time data insights,, offers various visualization options, and ensures up-to-date data differentiates Looker from other similar products.
What is your favorite aspect of this product?
- Ensures data encryption and access controls - Enables data governance and management. - Provides extensive support documentation.
What do you dislike most about this product?
- Some features require extra fees. - Visualization capabilities are limited. - Limited Scalability
What recommendations would you give to someone considering this product?
Recommend trying
Pros
- Unique Features
- Efficient Service
- Inspires Innovation
- Client Friendly Policies
Farah W.
- Role: Information Technology
- Industry: Retail
- Involvement: End User of Application
Submitted Jan 2024
A Look at Looker in Action.
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker serves as a pivotal tool in our data strategy, aiming to provide accessible and scalable data solutions for various departments. Looker's strength lies in its prioritization of data accessibility and flexibility
What is your favorite aspect of this product?
Looker excels in its primary goal of making clean data readily available to the organization. Empowering teams with quick and reliable access to data reduces reliance on the analytics team and fosters real-time reporting.
What do you dislike most about this product?
The lack of an automatic data dictionary creation feature within Looker is a noted inconvenience.
What recommendations would you give to someone considering this product?
From a user perspective, Looker's UI is intuitive, facilitating ease of use. Our teams leverage the tool for a large analytics project, integrating data from various sources and transforming activities accordingly
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity

Hemanshi M.
- Role: Consultant
- Industry: Banking
- Involvement: IT Leader or Manager
Submitted Jun 2023
Fantastic product!
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker differentiates itself from other similar products through its intuitive and user-friendly interface, robust data modeling capabilities, and emphasis on collaboration and data governance. It offers a unified platform that enables users to explore, analyze, and share data in real-time, making it easier for organizations to derive valuable insights and drive data-informed decision-making.
What is your favorite aspect of this product?
My favorite aspect of Looker is its powerful data visualization and exploration capabilities. The ability to create interactive and visually appealing dashboards and reports allows me to easily communicate complex data insights and engage stakeholders in a meaningful way.
What do you dislike most about this product?
While Looker offers a wide range of features and benefits, one aspect that I find challenging is the initial setup and configuration process. It can be time-consuming and require a solid understanding of data modeling and SQL queries to optimize the platform for specific use cases.
What recommendations would you give to someone considering this product?
For someone considering Looker, my recommendations would be to invest time in understanding the data modeling concepts and SQL fundamentals, as it will greatly enhance your ability to utilize the platform effectively. Additionally, leverage Looker's extensive documentation, online resources, and community forums to accelerate your learning and get the most out of the product. Lastly, collaborate closely with your team and stakeholders to align on data requirements and visualization needs, ensuring Looker is tailored to your specific business use cases.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy