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Create Your Digital Strategy

Rethink your value proposition for the digital age.

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Contributors

  • Asad Joheb, Payment Strategy and Business Architecture, TD Bank, Toronto, Canada
  • Gopi Bheemavarapu, IT Strategy Advisor, Occidental Petroleum Company, Houston, United States
  • Raghuraj Pandya, Senior Investment Analyst, Mott MacDonald, London, England
  • Andy Neill, Practice Lead, Data, Info-Tech Research Group, Toronto, Canada
  • Andy Woyzbun, Senior Director Research, CIO Practice, Info-Tech Research Group, Toronto, Canada
  • Arif Mustafa, Director Research, CIO Practice, Info-Tech Research Group, Toronto, Canada
  • David Tomljenovic, Principal Research Advisor, Info-Tech Research Group, Toronto, Canada
  • David Wallace, Vice President, Industry Practice, Info-Tech Research Group, Toronto, Canada
  • Matthew Bourne, Director, Applications, Info-Tech Research Group, Toronto, Canada
  • Prashanth Raghavan, Director, Consulting, CIO Practice, Info-Tech Research Group, Toronto, Canada
  • Seven anonymous contributors

Your Challenge

  • Managers lack a digital transformation playbook to rethink the organization’s value proposition.
  • Digital strategy has no buy-in from stakeholders and sits on the shelves.
  • Organizations aspire to be like Apple and try to find a new high-tech product or platform that will serve brand-new customer needs.

Our Advice

Critical Insight

Digital does not require radical disruption of the value proposition. It usually means using digital tools to better serve the known customer needs.

Impact and Result

Organizations can transform themselves to thrive in the digital age. Digital transformation requires a holistic view of business strategy across five domains: Customer, Competition, Data, Operations, and Value.

Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should create your digital strategy through consideration across five domains of your organization and how Info-Tech’s methodology can help.

Guided Implementations

This guided implementation is a nine call advisory process.

Guided Implementation #1 - Customer

Call #1 - Introduce five domain framework for digital strategy formulation.
Call #2 - Discuss customer network strategies: Access, Engage, Customize, Connect, and Collaborate.

Guided Implementation #2 - Competition

Call #1 - Comprehend platform business models – what, why and how – of platforms.

Guided Implementation #3 - Data

Call #1 - Discuss principles of data strategy and four templates of value creation with data: Insight, Targeting, Personalization, and Context.

Guided Implementation #4 - Operations

Call #1 - Create a taxonomy of stakeholders’ journeys and prioritize them.
Call #2 - Identify the opportunities for transformation using journey mapping practice.

Guided Implementation #5 - Value

Call #1 - Analyze the current value proposition for organization.
Call #2 - Create a forward-looking value proposition.
Call #3 - Prioritize identified initiatives and create a digital roadmap.

Onsite Workshop

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Book Your Workshop

Onsite workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost onsite delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Module 1: Understand Organizational Imperatives

The Purpose

  • Understand the organizational pain points and desired outcomes.
  • Articulate the business objectives for the organization.

Key Benefits Achieved

  • An understanding of organizational pain points and desired outcomes.
  • Business objectives that inform the prioritization of initiatives in the later stages of this project.

Activities

Outputs

1.1

Identify and interview key stakeholders.

  • Stakeholder interview summaries

Module 2: Harness Customer Network Strategies

The Purpose

Develop customer network strategies rooted in customers’ core behaviors: Access, Engage, Customize, Connect, and Collaborate.

Key Benefits Achieved

A palette of customer network strategies.

Activities

Outputs

2.1

Review customer’s core behaviors in the digital era through case studies.

2.2

Identify areas of innovation around customer network strategies.

  • Areas of innovation around customer network strategies: Access strategies, e.g. product-as-a-service, omni-channel, mobile commerce; Engage strategies, e.g. digital marketing; Customize strategies, e.g. personalized interfaces, products and services; Connect strategies, e.g. social media listening; and Collaborate strategies, e.g. open innovation.

Module 3: Turn Data Into Assets

The Purpose

Create value from data using four templates: Insight, Targeting, Personalization, and Context.

Key Benefits Achieved

Areas of innovation identified around data.

Activities

Outputs

3.1

Review data value generation templates through case studies.

3.2

Identify areas of innovation around data.

  • Areas of innovation around data using four templates: Insights, revealing the invisible; Targeting, narrowing the field; Personalization, tailoring to fit; and Context, providing a reference frame.

Module 4: Seek Operational Excellence and Create a Digital Roadmap

The Purpose

  • Identify areas of innovation to transform operations.
  • Create a roadmap of initiatives for the organization.

Key Benefits Achieved

  • Areas of innovation identified to transform operations.
  • Identification and prioritization of initiatives.
  • Creation of a roadmap across three waves of work.

Activities

Outputs

4.1

Identify and prioritize critical stakeholder journeys for organization.

  • Taxonomy of critical stakeholder journeys.
4.2

Ideate on improving one stakeholder journey through journey-mapping exercise.

  • A journey map for one stakeholder journey and areas of innovation to transform the journey.
4.3

Prioritize all identified initiatives and create a digital roadmap.

  • Prioritized list of initiatives.
  • Digital roadmap across three waves of work.

Member Testimonials

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After each Info-Tech experience, we ask our members to quantify the real time savings, monetary impact, and project improvements our research helped them achieve. See our top member experiences for this Blueprint, and what our clients have to say.

Client

Experience

Impact

$ Saved

Days Saved

Cheshire East Council

Guided Implementation

10/10

$125K

10

Donor Network West

Guided Implementation

10/10

$3,970

5

Hamilton Public Library

Guided Implementation

10/10

N/A

N/A

City of College Station, TX

Workshop

10/10

$33,091

20

Cihr

Guided Implementation

9/10

N/A

N/A

Medica

Guided Implementation

5/10

N/A

N/A

Mitsubishi Chemical Holdings America, Inc

Guided Implementation

8/10

N/A

2

Central University of Technology

Guided Implementation

6/10

N/A

5

Utah Valley University

Guided Implementation

9/10

N/A

N/A

Town of Huntsville

Guided Implementation

9/10

N/A

N/A

Angola LNG

Workshop

9/10

$13,236

50

FLORIDA BEBIDAS S.A.

Guided Implementation

9/10

$13,236

5

National Council on Aging

Workshop

10/10

$66,183

16

Town Of Oakville

Guided Implementation

8/10

$10,000

2

Government of New Brunswick

Guided Implementation

7/10

N/A

N/A

Liquor Control Board of Ontario

Guided Implementation

8/10

N/A

1

Thompson Rivers University

Guided Implementation

10/10

$100K

20

Oxbow Carbon LLC

Guided Implementation

10/10

$2,647

2

Aquarion Water Company

Guided Implementation

7/10

$13,236

5

DP Technologies (pvt) Ltd.

Guided Implementation

10/10

$66,183

50

Oregon State Lottery

Guided Implementation

8/10

N/A

N/A

Girl Guides of Canada

Guided Implementation

8/10

N/A

N/A

IBT Inc

Guided Implementation

10/10

$66,183

50

Yamana Gold

Guided Implementation

8/10

N/A

N/A

Guardian Shared Services Limited

Guided Implementation

9/10

$19,193

23

Cherokee Nation Entertainment, LLC

Guided Implementation

10/10

$66,183

15

Manitou Americas, Inc.

Guided Implementation

6/10

$1,323

N/A

Manitou Americas, Inc.

Guided Implementation

8/10

$39,709

N/A