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Looker

Composite Score
8.5 /10
CX Score
8.9 /10
Looker
8.5 /10

What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details


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Awards & Recognition

Looker won the following awards in the Business Intelligence & Analytics - Midmarket category

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Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

78 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

1% Negative
7% Neutral
92% Positive

Pros

  • Trustworthy
  • Respectful
  • Fair
  • Acts with Integrity

Feature Ratings

Average 79

BI Security

84

Dashboard

83

Data Exploration and Visualization

83

Collaboration

83

Operational Reporting Capabilities

82

Data Connectors and Data Mashup

80

Intelligent Alerts and Notifications

79

BI Platform Administration

79

Self Service and Ad Hoc Capabilities

79

Mobile

70

Vendor Capability Ratings

Average 77

Business Value Created

83

Ease of Data Integration

80

Ease of Implementation

79

Quality of Features

79

Ease of Customization

78

Breadth of Features

77

Ease of IT Administration

76

Usability and Intuitiveness

75

Availability and Quality of Training

74

Vendor Support

74

Product Strategy and Rate of Improvement

73

Looker Reviews

Payal S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2025

great for keeping track of health in SaaS.

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Looker lets us keep an eye on all of our SaaS health metrics in real time, including attrition, activation, and NPS replies.

What is your favorite aspect of this product?

Notifications go off right away when there are red flags. We meet often utilizing just the looker dashboards.

What do you dislike most about this product?

The NPS data import has to be well-organized so that it could be easily used.

What recommendations would you give to someone considering this product?

Looker is the most important part of your KPIs, no matter what kind of business you are.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Abdulafeez H.

  • Role: Human Resources
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2025

Powerful analytics tool with great insights and fl

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Looker stands out for its strong data modeling and consistency. Its LookML feature lets teams define metrics once and reuse them across reports, ensuring a single source of truth. It also queries data directly from the warehouse for real-time insights, making it flexible, scalable, and reliable for organizations that value control and accuracy.

What is your favorite aspect of this product?

My favorite aspect of Looker is how it allows me to explore and analyze data in real time without needing to constantly export or reload datasets. I really like the consistency it provides through LookML — once metrics are defined, everyone in the organization uses the same logic, which makes reporting more reliable and accurate.

What do you dislike most about this product?

What I dislike most about Looker is that it has a bit of a learning curve, especially when it comes to understanding LookML and setting up models. Some dashboard customizations also feel limited compared to other BI tools, and large queries can sometimes take a while to load.

What recommendations would you give to someone considering this product?

I’d recommend Looker to teams that already have a solid data infrastructure and want a centralized, consistent way to manage their analytics. Take time to learn LookML — it’s worth it because it ensures everyone uses the same data definitions and metrics. Also, plan your data model carefully before building dashboards; it makes everything smoother later. Overall, if you value data accuracy, governance, and real-time insights, Looker is a great choice.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Trustworthy

Funom H.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2025

Powerful analytics tool

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Looker stands out because of how easy it is to build and share dashboards. The collaboration features make it simple for teams to work together on reports without needing a lot of technical skills.

What is your favorite aspect of this product?

I really like how customizable the dashboards are. For example, I can quickly filter sales data by region or product type during meetings and show real-time results to my team. It helps make decisions faster because everything is so visual and interactive.

What do you dislike most about this product?

Setting up some of the more advanced analytics can be tricky if you’re not technical. Sometimes, it takes extra time or help from the IT team to get certain data models working the way you want.

What recommendations would you give to someone considering this product?

I’d say go for Looker if your organization relies heavily on data-driven decisions. Just make sure you have someone on your team who understands data modelling to help with the setup. Once it’s properly configured, it becomes a very powerful and user-friendly analytics tool.

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Inspires Innovation

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