What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Search Engine Optimization
Customer Value Analysis
Data Visualization
Machine Learning
AI Tools
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Hari P.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2024
Nice experience to use this product.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics gives in depth understanding of things happening in our website. It gives multiple insights to understand customer journey and can take decisions based on the information provided. It also helps to optimise the campaign based on insights. Majorly helps in taking problem solving.
What is your favorite aspect of this product?
Helps in improving business because we can get as many as insights. Only thing is we have to integrated all required connections.
What do you dislike most about this product?
Sometimes requires some deep understanding of usage of setting. Anyways that’s not a big problem until unless we have support team
What recommendations would you give to someone considering this product?
It’s very important tool for business growth, which helps in taking data driven decisions.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Israel N.
- Role: Sales Marketing
- Industry: Media
- Involvement: Initial Implementation
Submitted Dec 2024
Fantastic product!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
integrates with other Google products like Google Ads, Google Tag Manager, Google BigQuery, and Search Console, making it easier to analyze data from multiple touchpoints in one ecosystem.
What is your favorite aspect of this product?
Google Analytics excels at providing detailed insights into user behavior, allowing businesses to track, analyze, and understand how customers interact with their websites, apps, and digital campaigns.
What do you dislike most about this product?
Limited Support for Free Users
What recommendations would you give to someone considering this product?
Define what you want to achieve with Google Analytics (e.g., tracking sales conversions, understanding user behavior, or improving marketing ROI). A clear focus will help you configure the tool effectively.
Pros
- Helps Innovate
- Reliable
- Effective Service
- Inspires Innovation
Danilo F.
- Role: C-Level
- Industry: Government
- Involvement: IT Leader or Manager
Submitted Nov 2024
Essential service for your company, when it comes
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The difference is dynamics, precision and reliability
What is your favorite aspect of this product?
Range and reliability
What do you dislike most about this product?
At the moment, there is nothing that I dislike about this product.
What recommendations would you give to someone considering this product?
When it comes to data and information, Google is a reference in data and information, bringing them with confidence and dynamics
Pros
- Saves Time
- Reliable
- Enables Productivity
- Trustworthy
