What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Search Engine Optimization
Customer Value Analysis
Data Visualization
Machine Learning
AI Tools
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Arojo M.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: Business Leader or Manager
Submitted Dec 2024
A powerful tool for tracking website & App
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's stand out due to its free version GA4, seamless integration with Google products ( Ads, Tag Manager, Data Studio) and flexible, event-based tracking. It offers customizable reports, real time data and strong cross tracking platform for websites and apps.
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is it's customizability and flexibility
What do you dislike most about this product?
The data sampling in the free version can be a limitations when analyzing large datasets, potentially affecting the accuracy of reports for high traffic websites.
What recommendations would you give to someone considering this product?
I will says to start with the free version (GA4) to explore it's features. Learn the basic through Google tutorials and set up goals to track conversions early. Integrate with tools like Google Ads and Data Studio for comprehensive insights. Be aware of data sampling for high traffic sites and considering upgrading to Google Analytics 360 if needed.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
imran m.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2024
"Accurate & Reliable."
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The data feels more accurate compared to free alternatives.
What is your favorite aspect of this product?
The conversion tracking helped me optimize my campaigns effectively.
What do you dislike most about this product?
Updates to the interface can confuse long-term users.
What recommendations would you give to someone considering this product?
For anyone managing online campaigns.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Livia T.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: End User of Application
Submitted Dec 2024
Gold standard for measuring user intelligence.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
No customer intelligence tool integrates with other Google cloud platforms , like Google analytics is able to do. At the moment, I integrate Google analytic with Bigquery, Google Search, tag manager , Looker Studio , campaign manager 360 and even Firebase. That I am able to integrate Google analytics with all of the aforementioned tools has enhanced better modeling of data generated from Google analytics and makes marketing campaign conversion more efficiently tracked.
What is your favorite aspect of this product?
I can setup tracking for specific user events or interactions via Google analytics. This makes Google analytics one of the most convenient tools through which I can track pre-identified or specific user actions on our web and mobile applications such as when customers submit final order requests.
What do you dislike most about this product?
Feature overload is a major issue with Google analytics and this does get very overwhelming at times. On the second hand, I hope Google analytics can figure a way to identify traffic created by bots. At the moment, there is no way with Google analytics to identify this trend.
What recommendations would you give to someone considering this product?
I recommend Google analytics for effective customer intelligence on web or mobile platforms for teams. I think teams and organizations will benefit hugely from the vast features this tool makes available to users.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
