What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Search Engine Optimization
Customer Value Analysis
Data Visualization
Machine Learning
AI Tools
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Karthika s.
- Role: Industry Specific Role
- Industry: Education
- Involvement: End User of Application
Submitted Jan 2025
features extremly perfect
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Extensive feature set and comprehensive data collection capabilities.
What is your favorite aspect of this product?
Free version with robust features.
What do you dislike most about this product?
Steeper learning curve compared to some simpler analytics tools.
What recommendations would you give to someone considering this product?
Start with the free version and gradually explore its features.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jimson R.
- Role: Industry Specific Role
- Industry: Engineering
- Involvement: End User of Application
Submitted Jan 2025
"Efficient tool!"
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics provides rich, granular data on how users interact with websites or digital campaigns.
What is your favorite aspect of this product?
Provides data on every aspect of user behavior, from traffic sources to user flows, helping project managers make data-driven decisions.
What do you dislike most about this product?
Google Analytics can be overwhelming due to its vast array of features and metrics.
What recommendations would you give to someone considering this product?
Build dashboards that display the most relevant project KPIs. This will help you and your team quickly assess the performance of digital project components.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Wasi W.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jan 2025
Fantastic Data Analytics Tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Its integration with the Google Ecosystem like Google Ads, Google Search Console, and Google Tag Manager differentiates it from other similar products.
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is that it provides a comprehensive, unified view of user behavior across multiple platforms.
What do you dislike most about this product?
I don't dislike anything about about this product as I believe it to be an amazing software.
What recommendations would you give to someone considering this product?
I would highly recommend this product to other people who want a good analytics software.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
