What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Search Engine Optimization
Customer Value Analysis
Data Visualization
Machine Learning
AI Tools
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Josephine N.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Mar 2025
Powerful Insights more room for improvement
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
free, GA4 tracks give a more unified view of the journey by the customer, it has customised reports and dashboards making it easier for users to focus on specific metrics
What is your favorite aspect of this product?
It is affordable to anyone since it is free to use, I can create tailored reports for certain specific needs without a hassle
What do you dislike most about this product?
It takes a long time to understand all the features to be able to use it effectively, and there are also chances that it is not that accurate
What recommendations would you give to someone considering this product?
it is great for someone who needs to track website performance, especially those that work with digital marketing
Pros
- Efficient Service
- Effective Service
- Saves Time
- Helps Innovate
Divyakant S.
- Role: Information Technology
- Industry: Retail
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2025
Powerful Web Analytics from Google
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out with its deep integration with Google's ecosystem, offering advanced tracking, real-time insights.
What is your favorite aspect of this product?
The comprehensive reporting, user segmentation and demographies
What do you dislike most about this product?
The interface can be better and tutorials should be provided
What recommendations would you give to someone considering this product?
Ensure proper training for your team and establish clear goals for tracking.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Emmanuella T.
- Role: Public Sector
- Industry: Government
- Involvement: End User of Application
Submitted Mar 2025
Powerful Analytics, But Requires a Learning Curve
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out with its deep integration with other Google services, comprehensive free features, and powerful data insights that cater to both beginners and advanced users.
What is your favorite aspect of this product?
Its detailed user behavior insights that help improve website performance and user experience.
What do you dislike most about this product?
Its complexity can be overwhelming for beginners, requiring time to fully understand and navigate.
What recommendations would you give to someone considering this product?
Google Analytics is a powerful tool for tracking website traffic, user behavior, and marketing performance, but it requires time to learn and proper setup for accurate insights.
Pros
- Respectful
- Helps Innovate
- Continually Improving Product
- Reliable
