What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Search Engine Optimization
Customer Value Analysis
Data Visualization
Machine Learning
AI Tools
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Francisco M.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2025
Great for tracking, missing predictive intelligenc
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics differentiates itself through its seamless integration with the Google ecosystem (Ads, Search Console, BigQuery), robust scalability for businesses of all sizes, and a strong focus on user-friendly reporting and customization. Unlike many competitors, it offers real-time tracking, free access to a wide range of features, and enterprise-grade options (GA4 360) when businesses need to scale. The depth of integrations and data reliability from Google’s infrastructure make it stand out compared to other analytics tools.
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is how customizable the reporting is. I can build dashboards and segments that fit exactly what I need, whether that’s tracking specific campaigns, user journeys, or conversion funnels.
What do you dislike most about this product?
What I dislike most about Google Analytics is the steep learning curve of GA4. While it’s powerful, the interface can feel unintuitive, and some basic reports that were simple in Universal Analytics now require extra setup.
What recommendations would you give to someone considering this product?
I’d recommend taking the time to set up Google Analytics properly from the beginning—define clear goals, configure events, and connect it with Google Ads and Search Console. New users should also expect a learning curve with GA4, so investing some time in tutorials or training is worth it. Once configured, it becomes an incredibly powerful tool, but it really shines when paired with a thoughtful tracking strategy.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Effective Service
Ava C.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Aug 2025
Google analytics review
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Helps me track website traffic from our website visitors, analyze how they interact with our sites. Use the collected data to detect areas that need improvement and improve performance
What is your favorite aspect of this product?
Has real time data reports and integrates with other software making it easy to use
What do you dislike most about this product?
No problem with this software
What recommendations would you give to someone considering this product?
Helps to understand website performance and behaviors
Pros
- Reliable
- Efficient Service
- Performance Enhancing
- Enables Productivity
Sandip D.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2025
setting up goals is essential.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
just looking at traffic is not enough. google analytics is better because it lets you set up goals to track important actions, like a purchase or a form submission.
What is your favorite aspect of this product?
i can see exactly which marketing channels are bringing me the most valuable customers.
What do you dislike most about this product?
setting up goals in ga4 is much more complicated than it was in the old version. it is all based on events now.
What recommendations would you give to someone considering this product?
the first thing you should do after installing the code is to set up your conversion goals. without them, the data is not very useful.
Pros
- Helps Innovate
- Continually Improving Product
- Unique Features
- Effective Service
