What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Search Engine Optimization
Customer Value Analysis
Data Visualization
Machine Learning
AI Tools
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Tushar B.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Oct 2025
Ease of implementation and detailed datasets
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Seamless integration and customer support
What is your favorite aspect of this product?
User behavior tracking and the effective integration process
What do you dislike most about this product?
it has complex structure and has a lot of options making it slightly confusing for the beginner.
What recommendations would you give to someone considering this product?
Its very useful if you have to understand your traffic more efficiently and accurately but it might require a resource dedicated to it
Pros
- Reliable
- Saves Time
- Security Protects
- Helps Innovate
Ritesh S.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2025
audience segmentation tools with Google analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
the ability to define and analyze custom audience segments based on demographics, behavior, or device usage.
What is your favorite aspect of this product?
It helps pinpoint high-value customer groups and enables marketers to create highly precise campaign targeting.
What do you dislike most about this product?
it requires skill to set up segments correctly, and the user interface can be complex for those who are not data analysts.
What recommendations would you give to someone considering this product?
best for marketers who want to personalize their campaigns and understand different user groups.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Virat C.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2025
It is a fundamental part of the internet.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
You can choose many different tools for your business. google analytics is different because it is so common that it has become part of the basic infrastructure of the web.
What is your favorite aspect of this product?
knowing how to use it helps you understand how the internet works.
What do you dislike most about this product?
It gives google a huge amount of power and data.
What recommendations would you give to someone considering this product?
You cannot ignore it. even if you use another tool, you should still have google analytics running so you can compare the data.
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Inspires Innovation
Cons
- Vendor Friendly Policies
- Leverages Incumbent Status
- Commodity Features
