What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Helps Innovate
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Search Engine Optimization
Customer Value Analysis
Data Visualization
AI Tools
Social Media Analytics
Customer Journey Modelling
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Rachel W.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2020
It is able to measure what people are looking for.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Through Google Analytics you can understand in more detail the behavior of users within a website, this allows you to see changes and helps a lot to follow trends, it improves many aspects that helps business growth. Google Analytics much simpler to use compared to other analysis software. The data obtained from the traffic is done in real time, others have to wait a time for completion to be able to receive the complete data. It is more effective to be able to apply the marketing correctly and to determine that it works or not.
What is your favorite aspect of this product?
I can know the keywords or phrases that most people are searching, so I can facilitate improving marketing according to what consumers are looking for. It is very easy to measure performance after applying those keywords, see if there was a progress or not after making changes. I can see the user type when I track the web sites in real time and I can also measure the traffic according to their location. With this platform I can also know the bounce rate of a session being able to know if the written content had a great impact or not as well as I can measure the duration of the session.
What do you dislike most about this product?
I can only say that it can be a bit overwhelming to get used to Google Analytics on your own, so you have to take courses or practice in order to use its tools correctly. You could say that it has a very long learning curve, but it is not an impediment to not using Google Analytics.
What recommendations would you give to someone considering this product?
I recommend Google Analytics since they are completely immersed in marketing thanks to the fact that it allows you to see clearly what people are looking for, this gives the ability to improve the content and also see if something works or not. Before starting with Google Analytics, I would recommend taking a short course to understand its functions in order to take advantage of this platform and not just scratch the surface.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Rachel B.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2020
Excellent marketing platform
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is very reliable in marketing and engaging clients.
What is your favorite aspect of this product?
It enables us to analyze the number of clients who visits our website.
What do you dislike most about this product?
Sometimes the platform is slow due to overloading.
What recommendations would you give to someone considering this product?
I highly recommend this platform to any organization for marketing and brand promotion.
Pros
- Caring
- Generous Negotitation
- Helps Innovate
- Continually Improving Product
Helen S.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2020
Best marketing platform
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is an excellent platform easy for implementation.
What is your favorite aspect of this product?
We can easily monitor the flow of our customers and their needs.
What do you dislike most about this product?
I have not experienced any drawback from this tool.
What recommendations would you give to someone considering this product?
Excellent in performance and easy to deploy in any organization.
Pros
- Helps Innovate
- Respectful
- Client Friendly Policies
- Altruistic
