What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Juan C.
- Role: Consultant
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2022
better web user analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
We have analyzed other alternatives, but without a doubt Google Analytics is the most complete, it has multiple functional tools and it is easily integrated into any site.
What is your favorite aspect of this product?
the ability to see which sites redirect to my website, what users do on our page, which areas are the most popular, which bounces certain links receive, the statistical panel is very useful in decision making.
What do you dislike most about this product?
I do not like the mobile application is not intuitive
What recommendations would you give to someone considering this product?
It is the most powerful and complete application to monitor user interactions, it is useful for any website and applications.
Pros
- Efficient Service
- Effective Service
- Inspires Innovation
- Caring
Bharath K.
- Role: Information Technology
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted Nov 2022
Easy to use
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The features are the main part here and its very user friendly
What is your favorite aspect of this product?
How easily we can understand and access the tool
What do you dislike most about this product?
I love everything about it
What recommendations would you give to someone considering this product?
If you are looking for an analytics tool, this is the best one
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sarah C.
- Role: Human Resources
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Nov 2022
Excellent Tool for Simple Web Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
With the data gathered by Google Analytics, we are able to determine the efficacy of various online advertising strategies, such as organic and paid search. It shows us which channels are bringing in the most visitors, so we can tailor our content to meet their needs. Furthermore, we are able to provide timely goal conversions with the assistance of Google Analytics.
What is your favorite aspect of this product?
Our organization uses Google Analytics to monitor the performance of our websites. You may learn a lot about your target market and their preferences with little effort. User experience and consumer page navigation are difficult to deduce from such broad demographic information. It's great to have access to traffic reports in near real time.
What do you dislike most about this product?
Although it is a great tool for the analytics and statistics of our sites, there are some things that could be improved such as the organization of the dashboard, it is a bit messy and somewhat difficult to order. They should add a Training / Implementation of Insights, the Report Details are somewhat basic and need a better level.
What recommendations would you give to someone considering this product?
At the very least, everyone should be familiar with Google Analytics because it's a fantastic free tool. The reporting may not be as comprehensive as some marketers would want, but it does provide sufficient information for you to draw important conclusions about the direction of your company. It's another resource for establishing a link between marketing efforts and financial success.
Pros
- Helps Innovate
- Enables Productivity
- Effective Service
- Acts with Integrity
