Vendor Landscape: Email Marketing Solutions

The market has reached its maturity – choose your solution appropriately and don’t overpay.


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What matters more, the vendor score or the product score? As you weigh the importance, we will generate the vendor shortlist to match your needs.

View Vendor Shortlist

What is a shortlist?

A shortlist is a personalized list of vendors based on the criteria you define. Your shortlist offers more information about vendor's strengths, weaknesses, price-points, etc, and ranks them according to your needs.

Access this Vendor Shortlist by logging in with your Info-Tech Research Group membership or unlocking this content.


What is a Value Score?

The Value Score indexes each vendor’s product offering and business strength relative to their price point. It does not indicate vendor ranking.

Vendors that score high offer more bang for the buck (e.g. features, usability, stability, etc.) than the average vendor, while the inverse is true for those that score lower.

Price-conscious enterprises may wish to give the Value Score more consideration than those who are more focused on specific vendor/product attributes.

Your Challenge

  • The email marketing market is very mature and most features are now commodity or integrated into other marketing solutions.
  • If you must select a standalone email marketing solution, focus on price and other market differentiators, such as location-based marketing.

Our Advice

Critical Insight

  • The market is fragmented into two camps: products that excel at being cheap and cheerful for small enterprises, and those with advanced features that target mid- and large-sized organizations.
  • Vendors are catching up in their social and mobile features, and basic social and mobile capabilities are becoming commodity.
  • Location-based marketing is the newest differentiator today. With more users reading emails only on a mobile device, the idea of where the customer “is” rather than “lives” is becoming increasingly important for marketers.

Impact and Result

  • Shortlist top email marketing vendors and their products based on requirements for newer trends such as social, mobile, and location-based marketing.
  • Save time and money by using Info-Tech’s Vendor Landscape to compare and contrast the major email marketing vendors, and then create a shortlist of the most appropriate vendors.

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See how all the steps you need to take come together, with tools and advice to help with each task on your list.

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Get to Action

  1. Understand the email marketing market space

    Evaluate email marketing solutions, their capabilities, and cost.

  2. Review email marketing solutions

    Build a shortlist of best-fit email marketing tools.

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