- The proliferation of social media networks, customer data, and use cases has made ad hoc social media management challenging.
- Many organizations struggle with shadow IT when it comes to technology enablement for social media; SMMP fragmentation leads to increased costs and no uniformity in enterprise social media management capabilities.
- SMMP selection must be driven by your overall customer experience management strategy; link your SMMP selection to your organization’s CXM framework.
- Shadow IT will dominate if IT does not step in. Even more so than other areas, SMMP selection is rife with shadow IT.
- Ensure strong points of integration between SMMP and other software such as CRM. SMMPs can contribute to a unified, 360-degree customer view.
Impact and Result
- The value proposition of SMMPs revolves around enhancing the effectiveness and efficiency of social media. Using an SMMP to manage social media is considerably more cost effective than ad hoc (manual) management.
- IT must partner with other departments (e.g. Marketing) to successfully evaluate, select, and implement an SMMP. Before selecting an SMMP, the organization must have a solid overall strategy for leveraging social media in place. If IT does not work as a trusted advisor to the business, shadow IT in social media management will be rampant.
Onsite Workshop: Select and Implement a Social Media Management Platform
Onsite workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost onsite delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.
Module 1: Launch Your SMMP Selection Project
- Discuss the general project overview for the SMMP selection.
Key Benefits Achieved
- Determine your organization’s readiness for SMMP.
Identify organizational fit for the technology.
- Organizational maturity assessment
Evaluate social media opportunities within your organization.
Determine the best use-case scenario for your organization.
- SMMP use-case fit assessment
Module 2: Plan Your Procurement and Implementation Process
- Plan the procurement and implementation of the SMMP.
Key Benefits Achieved
- Select an SMMP.
- Review implementation considerations.
Review use-case scenario results, identify use-case alignment
- Vendor shortlist
Review the SMMP Vendor Landscape vendor profiles and performance.
- SMMP RFP
- Vendor evaluations
Create a custom vendor shortlist and investigate additional vendors for exploration in the marketplace.
- Selection of an SMMP
Meet with the project manager to discuss results and action items.
- Framework for SMMP deployment and integration