Marketing Solutions

Social Media

Make your social media strategy soar.

Contains: 9 Word Documents, and 3 Excel Tools

Marketing Management Suite Software Selection Guide

Streamline your organizational approach to selecting a right-sized marketing management platform.

Build IT Capabilities to Enable Digital Marketing Success

Are you ready to support marketing in a digital world with new technologies and IT skillsets?

Contains: 2 PowerPoints, and 1 Excel Tool

Select and Implement a Social Media Management Platform

Vendor Evaluation

Contains: 1 PowerPoint, 2 Word Documents, and 2 Excel Tools

Develop a Web Experience Management Strategy

Your web presence is your organization’s face to the world: support it with best-in-class tools and technologies for Web Experience Management.

Contains: 6 PowerPoints, 1 Word Document, and 1 Excel Tool

Select and Implement a Web Experience Management Solution

Vendor Evaluation

Modernize Your Corporate Website to Drive Business Value

Drive higher user satisfaction and value through UX-driven websites.

Contains: 5 PowerPoints

Optimize Lead Generation With Lead Scoring

In today’s competitive environment, optimizing Sales’ resources by giving them qualified leads is key to B2B marketing success.

Create a Buyer Persona and Journey

Make it easier to market, sell, and achieve product-market fit with deeper buyer understanding.

Build a More Effective Go-to-Market Strategy

Maximize Go-to-Market success through deeper market and buyer understanding, competitive differentiation, and launch team readiness that delivers target revenues.

Contains: 3 PowerPoints, 3 Excel Tools

Implement a Social Media Program

Develop, execute, and govern a cohesive social media program across your entire organization to unlock the full potential of your social media strategy.

Contains: 1 PowerPoint, 5 Word Documents, and 1 Excel Tool

Gain Real Insights with a Social Analytics Program

Go beyond counting your likes: harness “the world’s largest focus group” for deep insights about your customers, competitors, and employees.

Contains: 1 PowerPoint, 2 Word Documents, and 1 Excel Tool

Optimize Social Media Strategy by Service

Don’t waste your time playing in the wrong neighborhood: choose the social media services that are right for your business and turbocharge them with service-specific best practices!

Contains: 1 PowerPoint, 1 Word Document, and 1 Excel Tool

Leverage Web Analytics to Reinforce Your Web Experience Management Strategy

Web analytical tools are the gateway to understanding your customer behavior.

2020 Applications Priorities Report

Five initiatives to help applications professionals stay on the ball.

Diagnose Brand Health to Improve Business Growth

Have a significant and well-targeted impact on business success and growth by knowing how your brand performs, identify areas of improvement, and making data-driven decisions to fix it.

Get Started With Customer Advocacy

Develop a customer advocacy program to transform customer satisfaction into revenue growth.

Contains: 1 PowerPoint

Optimize Software Pricing in a Volatile Competitive Market

Leading SaaS product managers align pricing strategy to company financial goals and refresh the customer price/value equation to avoid leaving revenues uncaptured.

Contains: 1 PowerPoint

Diagnose and Optimize Your Lead Gen Engine

Quickly and easily pinpoint any weakness in your lead gen engine so that you stop wasting money and effort on ineffective advertising and marketing.

Contains: 2 PowerPoints, 1 Excel Tool

Develop the Right Message to Engage Buyers

Drive higher open rates, time-on-site, and click-through rates with buyer-relevant messaging.

Contains: 1 PowerPoint

Measure and Manage Customer Satisfaction Metrics That Matter the Most

Understand what truly keeps your customer satisfied. Measure what matters to improve customer experience and increase satisfaction and advocacy. 

Create an Effective SEO Keyword Strategy

Update your on-page SEO strategy with competitively relevant keywords.

Build Your Account-Based Marketing Strategy

ABM success requires a strong set of marketing capabilities, tight alignment with Sales, and a content personalization strategy targeting high-opportunity buyers.