Make your social media strategy soar.
Contains: 9 Word Documents, and 3 Excel Tools
Streamline your organizational approach to selecting a right-sized marketing management platform.
Are you ready to support marketing in a digital world with new technologies and IT skillsets?
Contains: 2 PowerPoints, and 1 Excel Tool
Contains: 1 PowerPoint, 2 Word Documents, and 2 Excel Tools
Your web presence is your organization’s face to the world: support it with best-in-class tools and technologies for Web Experience Management.
Contains: 6 PowerPoints, 1 Word Document, and 1 Excel Tool
Drive higher user satisfaction and value through UX-driven websites.
Contains: 5 PowerPoints
In today’s competitive environment, optimizing Sales’ resources by giving them qualified leads is key to B2B marketing success.
Make it easier to market, sell, and achieve product-market fit with deeper buyer understanding.
Maximize Go-to-Market success through deeper market and buyer understanding, competitive differentiation, and launch team readiness that delivers target revenues.
Contains: 3 PowerPoints, 3 Excel Tools
Develop, execute, and govern a cohesive social media program across your entire organization to unlock the full potential of your social media strategy.
Contains: 1 PowerPoint, 5 Word Documents, and 1 Excel Tool
Go beyond counting your likes: harness “the world’s largest focus group” for deep insights about your customers, competitors, and employees.
Contains: 1 PowerPoint, 2 Word Documents, and 1 Excel Tool
Don’t waste your time playing in the wrong neighborhood: choose the social media services that are right for your business and turbocharge them with service-specific best practices!
Contains: 1 PowerPoint, 1 Word Document, and 1 Excel Tool
Web analytical tools are the gateway to understanding your customer behavior.
Five initiatives to help applications professionals stay on the ball.
Have a significant and well-targeted impact on business success and growth by knowing how your brand performs, identify areas of improvement, and making data-driven decisions to fix it.
Develop a customer advocacy program to transform customer satisfaction into revenue growth.
Contains: 1 PowerPoint
Leading SaaS product managers align pricing strategy to company financial goals and refresh the customer price/value equation to avoid leaving revenues uncaptured.
Quickly and easily pinpoint any weakness in your lead gen engine so that you stop wasting money and effort on ineffective advertising and marketing.
Contains: 2 PowerPoints, 1 Excel Tool
Drive higher open rates, time-on-site, and click-through rates with buyer-relevant messaging.
Understand what truly keeps your customer satisfied. Measure what matters to improve customer experience and increase satisfaction and advocacy.
Update your on-page SEO strategy with competitively relevant keywords.
ABM success requires a strong set of marketing capabilities, tight alignment with Sales, and a content personalization strategy targeting high-opportunity buyers.
View all 6 Job Descriptions
View all 23 Tools
View all 29 Templates & Policies