Marketing Solutions - Solution Sets

Select and Implement a Social Media Management Platform

SMMPs reduce complexity and increase the results of enterprise social media initiatives. SMMPs integrate with a variety of different social media services, including...
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Develop a Web Experience Management Strategy

A company’s web presence is its front face to the world. Ensuring you have a well-defined strategy in place for web content management and web analytics is critical to...
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Select and Implement a Web Experience Management Solution

A company’s web presence is its front face to the world. Ensuring you have the right suite of tools for web content management, experience design, and web analytics is...
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Modernize Your Corporate Website to Drive Business Value

Today, website users are demanding more features, more interactions, and more cross-platform capabilities than what were available in the past. Development teams must be...
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Select and Implement a Marketing Management Suite

This selection and implementation guide and Vendor Landscape will assist IT leaders to identify the technical and functional requirements of the business, evaluate the...
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Build IT Capabilities to Enable Digital Marketing Success

Investment in digital marketing technology has exploded as consumers flock to digital channels like email, social networking, video, photo, and mobile apps. IT has less...
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Social Media

The Social Media workshop provides clear, measurable improvements to your social media strategy,

Optimize Social Media Strategy by Service

Integrating the right social media services into your business is often a neglected component of building (or optimizing) a social media strategy. Jumping the gun on...
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Gain Real Insights with a Social Analytics Program

Social analytics are indispensable for gaining real-time insights across marketing, sales and customer service. Use social analytics to tap into the "world's largest...
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Implement a Social Media Program

Most organizations understand the value of leveraging social media for customer interaction, but executing an effective strategy can be a daunting task. Successfully...
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