Our systems detected an issue with your IP. If you think this is an error please submit your concerns via our contact form.

Applications icon

Leverage Web Analytics to Reinforce Your Web Experience Management Strategy

Web analytical tools are the gateway to understanding your customer behavior.

  • Organizations are unaware of the capabilities of web analytics tools and unsure how to leverage these new technologies to enhance their web experience.
  • Traditional solutions offer only information and data about the activity on the website. It is difficult for organizations to understand the customer motivations and behavioral patterns using the data.
  • In addition, there is an overwhelming number of vendors offering various solutions. Understanding which solution best fits your business needs is crucial to avoid overspending.

Our Advice

Critical Insight

  • Understanding organizational goals and business objectives is essential in effectively leveraging web analytics.
  • It is easy to get lost in a sea of expensive web analytical tools. Choosing tools that align with the business objectives will keep the costs of customer acquisition and retention to a minimum.
  • Beyond selection and implementation, leveraging web analytic tools requires commitment from the organization to continuously monitor key KPIs to ensure good customer web experience.

Impact and Result

  • Understand what web analytic tools are and some key trends in the market space. Learn about top advanced analytic tools that help understand user behavior.
  • Discover top vendors in the market space and some of the top-level features they offer.
  • Understand how to use the metrics to gather critical insights about the website’s use and key initiatives for successful implementation.

Leverage Web Analytics to Reinforce Your Web Experience Management Strategy Research & Tools

Leverage Web Analytics to Reinforce Your Web Experience Management Strategy Storyboard – A deck outlining the importance of web analytic tools and how they can be leveraged to meet your business needs.

This research offers insight into web analytic tools, key trends in the market space, and an introduction to advanced web analytics techniques. Follow our five-step initiative to successfully select and implement web analytics tools and identify which baseline metrics to measure and continuously monitor for best results.


Leverage Web Analytics to Reinforce Your Web Experience Management Strategy

Web analytics tools are the gateway to understanding customer behavior.

EXECUTIVE BRIEF

Analyst Perspective

In today’s world, users want to consume concise content and information quickly. Websites have a limited time to prove their usefulness to a new user. Content needs to be as few clicks away from the user as possible. Analyzing user behavior using advanced analytics techniques can help website designers better understand their audience.

Organizations need to implement sophisticated analytics tools to track user data from their website. However, simply extracting data is not enough to understand the user motivation. A successful implementation of a web analytics tool will comprise both understanding what a customer does on the website and why the customer does what they do.

This research will introduce some fundamental and advanced analytics tools and provide insight into some of the vendors in the market space.

Photo of Sai Krishna Rajaramagopalan, Research Specialist, Applications − Enterprise Applications, Info-Tech Research Group. Sai Krishna Rajaramagopalan
Research Specialist, Applications − Enterprise Applications
Info-Tech Research Group

Executive Summary

Your Challenge
  • Web analytics solutions have emerged as applications that provide extensive information and data about users visiting your webpage. However, many organizations are unaware of the capabilities of these tools and unsure how to leverage these new technologies to enhance user experience.
Common Obstacles
  • Traditional solutions offer information and data about customers’ activity on the website but no insight into their motivations and behavioral patterns.
  • In addition, an overwhelming number of vendors are offering various solutions. Understanding which solution best fits your business needs is crucial to avoid overspending.
Info-Tech’s Approach
  • This research is aimed to help you understand what web analytic tools are and some key trends in the market space. Learn about top advanced analytic tools that help you understand user behavior. Discover top vendors in the market space and some of the high-level features offered.
  • This research also explains techniques and metrics to gather critical insights about your website’s use and will aid in understanding users’ motivations and patterns and better predict their behavior on the website.

Info-Tech Insight

It is easy to get lost in a sea of expensive web analytics tools. Choose tools that align with your business objectives to keep the costs of customer acquisition and retention to a minimum.

Ensure the success of your web analytics programs by following five simple steps

1. ORGANIZATIONAL GOALS

The first key step in implementing and succeeding with web analytics tools is to set clearly defined organizational goals, e.g. improving product sales.

3. KPI METRICS

Define key performance indicators (KPIs) that help track the organization’s performance, e.g. number of page visits, conversion rates, bounce rates.

5. REVIEW

Continuous improvement is essential to succeed in understanding customers. The world is a dynamic place, and you must constantly revise your organizational goals, business objectives, and KPIs to remain competitive.

Centerpiece representing the five surrounding steps.

2. BUSINESS OBJECTIVES

The next step is to lay out business objectives that help to achieve the organization’s goals, e.g. to increase customer leads, increase customer transactions, increase web traffic.

4. APPLICATION SELECTION

Understand the web analytics tool space and which combination of tools and vendors best fits the organization’s goals.

Web Analytics Introduction

Understand traditional and advanced tools and their capabilities.

Understanding web analytics

  • Web analytics is the branch of analytics that deals with the collection, reporting, and analysis of data generated by users visiting and interacting with a website.
  • The purpose of web analytics is to measure user behavior, optimize the website’s user experience and flow, and gain insights that help meet business objectives like increasing conversions and sales.
  • Web analytics allows you to see how your website is performing and how people are acting while on your website. What’s important is what you can do with this knowledge.
  • Data collected through web analytics may include traffic sources, referring sites, page views, paths taken, and conversion rates. The compiled data often forms a part of customer relationship management analytics to facilitate and streamline better business decisions.
  • Having strong web analytics is important in understanding customer behavior and fine-tuning marketing and product development approaches accordingly.
Example of a web analytics dashboard.

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Talk to an Analyst

Our analyst calls are focused on helping our members use the research we produce, and our experts will guide you to successful project completion.

Book an Analyst Call on This Topic

You can start as early as tomorrow morning. Our analysts will explain the process during your first call.

Get Advice From a Subject Matter Expert

Each call will focus on explaining the material and helping you to plan your project, interpret and analyze the results of each project step, and set the direction for your next project step.

Unlock Sample Research

Author

Sai Rajaramagopalan

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019