Tagged - digital marketing

Assert IT's Relevance During Digital Transformations

Digital strategy conversations should not be happening without the CIO and IT’s expertise. Identify early on the value that IT can offer to digital, and insert IT into...
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Build IT Capabilities to Enable Digital Marketing Success

Investment in digital marketing technology has exploded as consumers flock to digital channels like email, social networking, video, photo, and mobile apps. IT has less...
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Storyboard: Build IT Capabilities to Enable Digital Marketing Success

This blueprint is designed to help IT and marketing achieve absolute consensus on the prioritization of digital channels and to create a roadmap for IT to build all...

Digital Marketing Capability Builder Tool

This tool precisely determines and prioritizes the digital channels that your organization should and will pursue. It then identifies the IT capabilities that your...

Digital Marketing Communication Deck

Use this communication deck to educate IT and Marketing stakeholders on the generic value of digital marketing channels. Get everyone on the same level and establish a...
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