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SugarCRM Acquires Salesfusion to Enhance Its Marketing Automation Street Cred
SugarCRM is a vendor that provides robust solutions for customer relationship management (CRM). While it is not as broadly known as larger competitors such as Salesforce, SugarCRM does provide a compelling offering for mid-market organizations looking for strong out-of-the-box capabilities for marketing, sales, and customer service enablement.
To bolster its capabilities around marketing automation, SugarCRM recently announced it would acquire popular SaaS lead management solution Salesfusion. Salesfusion provides strong capabilities for marketing campaign management, customer engagement, conversion management, and campaign analytics.
The move is a smart play on SugarCRM’s part. Like SugarCRM itself, Salesfusion has received accolades as an effective mid-market player in the marketing automation space, and so their target markets line up nicely. Further, the integration of Salesfusion’s capabilities into the SugarCRM stack will allow the latter to reinforce its value proposition as a strong end-to-end CRM solution. The ability to effectively deliver leads at-scale is an integral part of the marketing function of any B2B-focused company, so having the right technology stack to run effective and targeted campaigns that boost the volume of leads and conversions is invaluable.
- SugarCRM is a strong player in the CRM market-space, particularly for mid-market organizations that want strong out-of-the-box capabilities at an affordable price point.
- SugarCRM’s acquisition of Salesfusion (a marketing automation solution) will help propel the firm’s growth in the mid-market arena, while delivering value to its customers by enhancing their lead growth and conversion rates.
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After another impressive quarter, Salesforce announced full-year 2020 results that exceeded expectations. Also announced were Keith Block’s departure, Gavin Patterson’s appointment to president and CEO of Salesforce International, and the acquisition of Vlocity.
While completing a record FY2020, Salesforce announced the acquisition of Salesforce Ventures–funded Vlocity, a leading provider of industry-specific cloud and mobile platform software. Vlocity is a cloud-native solution built on the Salesforce platform.
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SugarCRM Rolls Out Fall ’19 Release With Savvy Improvements to Collaboration and Self-Service Capabilities
SugarCRM – a well-established player in the market for CRM platforms – recently rolled out its Fall 2019 release. From a functional perspective, the release does a good job advancing SugarCRM’s capabilities in the areas of self-service, collaboration, and sales automation.
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SAP’s Digital Interconnect Group recently announced the launch of SAP Contact Center 365. In conjunction with its incumbent solutions for customer experience – particularly SAP Service Cloud – the move expands the viability of SAP as an end-to-end technology partner for contact center and customer service enablement.