Comprehensive Software Reviews to make better IT decisions
Conversational UI Is the Talk of Oracle OpenWorld 2019
Conversational UIs are a hot topic of discussion (no pun intended). Improvements in natural language processing, machine learning, and a wide variety of channel modalities (such as text-based services like SMS) have driven an explosion of interest in conversational “bots” not just for engaging customers, but also for answering internal employee inquiries.
At Oracle OpenWorld 2019, Oracle highlighted the power of its Digital Assistant product across a variety of enterprise use cases. While many bots are used to answer pre-sales questions on the web or engage with customers for service purposes, Oracle also demonstrated the power of its Digital Assistant in the aforementioned internal use cases. For example, Oracle went through a scenario where the Digital Assistant could answer an employee’s questions about their firm’s expense policy – all in a free-flowing, natural language format. Oracle claims that relative to consumer voice assistants such as Siri and Alexa, its Digital Assistant does a significantly better job of handling “business jargon.” A live demo of the Oracle Digital Assistant versus the consumer voice assistants nailed this point home.
We expect that as capabilities in natural language processing and machine learning mature, conversational UIs will rapidly hit their stride from a maturity perspective within a variety of verticals. Oracle’s investment in this space helps future-proof them for this anticipated upswing in bot-mania.
Above: Mobile Experience for Oracle Digital Assistant. Source: Oracle.
- Oracle announced several improvements to its Digital Assistant at OpenWorld 2019 and highlighted use cases for not just marketing and customer service, but also internal HR.
- Conversational UIs (“bots”) have transformative potential in how employees and customers engage with your organization – this makes Oracle’s investment on this front a wise move.
Want to Know More?
Adobe has achieved near-monopoly status in the world of graphic/web design through the massive adoption of its Creative Suite product set. Far too often customers are focusing on the subscription price when there is much more value to be obtained through optimizing product selection and proactive management of end-users’ software usage.
Oracle introduced its new “Redwood” UX at Oracle OpenWorld 2019, promising a better – and more consistent – user experience across the bulk of its enterprise application offerings.
Artificial Intelligence Takes the Stage at Oracle OpenWorld as a Major Bet for the Enterprise Software Giant
Artificial intelligence (AI) has been a key focus area of investment for major enterprise application vendors, and Oracle is no exception. At Oracle OpenWorld 2019, Oracle promulgated its vision for leveraging AI across its broad product portfolio.
Adobe is a pillar within the marketing orchestration and customer experience management space. By partnering with enterprise integration vendor Software AG, the pair hope to help their customers make better use of their data to drive actionable marketing insights.
Adobe announced at Adobe Summit 2019 the launch of Adobe Commerce Cloud – a rebranding of its savvy acquisition of Magento. As part of the launch, Adobe highlighted strong integrations with Adobe Analytics, Adobe Marketing Cloud, and Adobe Advertising Cloud.
Adobe announced at Adobe Summit 2019 that it is deepening its partnership with Microsoft, leveraging LinkedIn as a data source within Adobe Experience Cloud to provide insights and recommend account actions for B2B sales use cases.
On March 6, 2019 Virtru, a data loss prevention (DLP) vendor specializing in encryption, was awarded Federal Risk and Authorization Management (FedRAMP) approval – the barrier to entry for use by governmental organizations.
Adobe is a pillar within the marketing orchestration and customer experience management space. Recently announced improvements to its personalization engine using AI will further augment its capabilities for creating strong customer experiences.