Comprehensive Software Reviews to make better IT decisions
Adobe Partners With Software AG to Help Companies Better Stitch Together Customer Data
Adobe is a juggernaut in the marketing enablement space, with deep plays in marketing campaign orchestration, web experience, e-commerce, and customer analytics. Software AG is a strong player in the enterprise integration and service bus space. The two firms recently announced a partnership at Adobe Summit EMEA to better help their customers integrate disparate sources of customer data and use this data to drive better insights and real-time decision making.
Specifically, the two firms announced that easy-to-configure data connectors can be leveraged to use Software AG’s integration solution to easily shuttle customer data to and from the Adobe Experience Cloud from other backend systems (such as CRM or ERP solutions).
The move makes sense. A key challenge we see at Info-Tech in the customer experience space is that data silos and fragmentation frustrate the creation of a unified view of the customer. While having both a top-tier solution for marketing orchestration like the Adobe Experience Cloud and a suite of integration tools from a vendor such as Software AG is an expensive proposition, the value generated by being able to better understand customer profiles and target them appropriately using data from multiple backend systems should not be underestimated. The move coincides with other customer experience vendors actively tackling the integration piece as well – for example, Salesforce and their Integration Cloud product.
- Adobe and Software AG, leading vendors in their respective markets (marketing management and enterprise integration), have announced a partnership to better integrate and utilize customer data from backend systems.
- The move is savvy given the frustration that data fragmentation and silos can cause when trying to provide relevant customer insights and to deliver a consistent experience.
Want to Know More?
Conversational user interfaces (UIs) aim to replace traditional point-and-click user interfaces with natural language touchpoints. At OpenWorld 2019, Oracle announced several improvements to its conversational UI, Oracle Digital Assistant.
Constant Contact – a popular vendor for SMB email marketing – recently announced the launch of a suite of tools geared towards SEO and social media marketing for small businesses. The move marks a strong direction to double-down on the SMB segment.
Adobe has achieved near-monopoly status in the world of graphic/web design through the massive adoption of its Creative Suite product set. Far too often customers are focusing on the subscription price when there is much more value to be obtained through optimizing product selection and proactive management of end-users’ software usage.
Oracle introduced its new “Redwood” UX at Oracle OpenWorld 2019, promising a better – and more consistent – user experience across the bulk of its enterprise application offerings.
Artificial Intelligence Takes the Stage at Oracle OpenWorld as a Major Bet for the Enterprise Software Giant
Artificial intelligence (AI) has been a key focus area of investment for major enterprise application vendors, and Oracle is no exception. At Oracle OpenWorld 2019, Oracle promulgated its vision for leveraging AI across its broad product portfolio.
Adobe announced at Adobe Summit 2019 the launch of Adobe Commerce Cloud – a rebranding of its savvy acquisition of Magento. As part of the launch, Adobe highlighted strong integrations with Adobe Analytics, Adobe Marketing Cloud, and Adobe Advertising Cloud.
Adobe announced at Adobe Summit 2019 that it is deepening its partnership with Microsoft, leveraging LinkedIn as a data source within Adobe Experience Cloud to provide insights and recommend account actions for B2B sales use cases.
On March 6, 2019 Virtru, a data loss prevention (DLP) vendor specializing in encryption, was awarded Federal Risk and Authorization Management (FedRAMP) approval – the barrier to entry for use by governmental organizations.
Adobe is a pillar within the marketing orchestration and customer experience management space. Recently announced improvements to its personalization engine using AI will further augment its capabilities for creating strong customer experiences.