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Mailchimp
8.7 / 10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
9% Neutral
88% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Segmentation

84

Mobile Optimized

84

Contact Database

84

Auto-Responders

83

A/B Testing

83

SPAM Compliance

83

Surveys and Polling

83

Vendor Capability Ratings

Average 82

Ease of IT Administration

92

Ease of Implementation

89

Availability and Quality of Training

87

Ease of Customization

87

Quality of Features

86

Breadth of Features

85

Ease of Data Integration

83

Business Value Created

81

Product Strategy and Rate of Improvement

81

Usability and Intuitiveness

78

Vendor Support

78

Mailchimp Reviews

Fathima N.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Easy to set up and deploy

Likeliness to Recommend

10 / 10

What differentiates Mailchimp from other similar products?

Mailchimp has a lot of customizable templates for each industry which makes it easy for any person dealing with email marketing at any level of expertise to work with the tool using the customizable templates

What is your favorite aspect of this product?

I like the software pricing, it does not cost a lot of money and yet it delivers good services, the inbuilt inbox feature is awesome enough since you can opt in to receive responses from customers who responds to email marketing

What do you dislike most about this product?

Some industries like the financial industry often get suspended and contacting customer support team is much hidden as it is hard to find the live chat module on the tool

What recommendations would you give to someone considering this product?

I would recommend the tool because it is affordable for every business size to use the solution and does not require a lot of experience

Pros

  • Performance Enhancing
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Navadeep R.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Perfect Tool for Email Marketing

Likeliness to Recommend

10 / 10

What differentiates Mailchimp from other similar products?

Unlike other Email Marketing tool, we can do everything related emails, newsletter, sending to targeted audience.

What is your favorite aspect of this product?

Management of leads and can have a detailed insights about the Email marketing

What do you dislike most about this product?

The pro version is too pricey for small scale businesses

What recommendations would you give to someone considering this product?

To have good leads generation and management through Emails, this is the perfect tool to use

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Benjamin B.

  • Role: Consultant
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Easy to figure out and great support resources

Likeliness to Recommend

8 / 10

What differentiates Mailchimp from other similar products?

Mailchimp is an easy to use ESP especially for those who are not technically adept. I found it easy to pick up and start sending emails, and also there are many resources and articles online to help you along the way. Mailchimps own support team is also great and will take the time to educate their users

What is your favorite aspect of this product?

As I mentioned before the ease of use and large variety of support channels available

What do you dislike most about this product?

It could have more integration and advanced features in terms of data management and segmenting

What recommendations would you give to someone considering this product?

For a small - medium sized business I would happily recommend it. The price is low to try it out and see how you like the experience

Pros

  • Effective Service
  • Transparent
  • Includes Product Enhancements
  • Friendly Negotiation

Cons

  • Commodity Features

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