What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Auto-Responders
Segmentation
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
SPAM Compliance
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of IT Administration
Ease of Data Integration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Sourav S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Pretty tough to understand the product.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It has a wholesome of features which any other marketing automation platform can never have.
What is your favorite aspect of this product?
Lead assigning and email updates at one place
What do you dislike most about this product?
UI is not very friendly and modern.
What recommendations would you give to someone considering this product?
Update UI with modern designs and make the product more self-served and easy to use.
Pros
- Reliable
- Efficient Service
- Effective Service
- Caring
Kali Charan R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2025
Complete marketing automation tool for all sizes.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot has the complete marketing automation tools which provides good and trending features. It also have easy to learn UI which give edge over other platform to adopt it faster.
What is your favorite aspect of this product?
User interface and continuous new feature launching by Hubspot. You won't feel behind from the market and other tools available in the market
What do you dislike most about this product?
Some of the good feature have higher price or available in different plans.
What recommendations would you give to someone considering this product?
No matter what size of the organization is, it fits well to all requirements.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Pradhuman S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2025
HubSpot makes marketing feel effortless
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot stands out for building relations stronger as HubSpot is not just about getting more customers. It helps you really understand people and build better relationships using simple, clear insights.
What is your favorite aspect of this product?
I like that it shows me what’s working right away, so I can quickly fix or improve things without any guesswork.
What do you dislike most about this product?
Sometimes, It is slow while handling a large amount of data.
What recommendations would you give to someone considering this product?
I advise you to pick the plan that suits where your business is right now so you can always move to a bigger one when you grow.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
