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What is HubSpot Marketing Hub?

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

89 Likeliness to Recommend

97 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
7% Neutral
92% Positive

Pros

  • Acts with Integrity
  • Performance Enhancing
  • Respectful
  • Transparent

Feature Ratings

Average 85

Email Delivery

90

Campaign Management

87

Segmentation

86

Auto-Responders

85

Basic Reporting and Analytics

85

Email Templates

84

Content Authoring

83

Sales Intelligence & Conversion Rates

83

Contact Database

83

A/B Testing

83

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Ease of Implementation

93

Ease of IT Administration

93

Quality of Features

92

Breadth of Features

91

Ease of Customization

90

Availability and Quality of Training

89

Business Value Created

88

Ease of Data Integration

87

Product Strategy and Rate of Improvement

87

Usability and Intuitiveness

87

Vendor Support

81

HubSpot Marketing Hub Reviews

Dennis J.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Free version is amazing already!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The free version for everything is just so great! You can literally grow with the software as you go!

What is your favorite aspect of this product?

The favorite aspect is that you can start for free.

What do you dislike most about this product?

The costs go way up when you actually grow a lot, but then there will also be more money coming in so it will become affordable.

What recommendations would you give to someone considering this product?

Start out with the free version and do a few of their courses, they are really helpful.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Arpita N.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Apr 2024

HubSpot is a versatile marketing platform.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub sets itself apart with its seamless CRM integration, user-friendly interface, and emphasis on inbound marketing methodology, making it a top choice for businesses seeking comprehensive and effective marketing solutions.

What is your favorite aspect of this product?

My favorite aspect of HubSpot Marketing Hub is its user-friendly interface and comprehensive educational resources, which empower businesses to create and execute successful marketing strategies with ease.

What do you dislike most about this product?

One potential drawback of HubSpot Marketing Hub is that its pricing can be relatively high for small businesses or startups, especially if they don't need all of the features included in the platform.

What recommendations would you give to someone considering this product?

The advantage of HubSpot's extensive educational resources and support options can help maximize the benefits of the platform.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Dev Jyoti ..

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Do not Miss!!

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub's combination of all-in-one functionality, user-friendly interface, inbound marketing methodology, CRM integration, and support resources sets it apart as a leading solution for modern marketers.

What is your favorite aspect of this product?

One of the standout features of HubSpot Marketing Hub is its all-in-one platform. I particularly appreciate how it consolidates various marketing tools and functionalities into a single, cohesive platform. This not only streamlines workflows but also promotes better collaboration and efficiency among marketing teams. Additionally, HubSpot's commitment to inbound marketing principles is another aspect I admire. The focus on attracting, engaging, and delighting customers through valuable content aligns well with modern marketing strategies and fosters genuine connections with the audience.

What do you dislike most about this product?

While HubSpot Marketing Hub offers a robust set of features, one aspect that could be improved is the pricing structure. Some users may find the cost of certain tiers prohibitive, especially for smaller businesses or those with limited budgets. Additionally, while HubSpot provides extensive educational resources, mastering the platform and implementing complex marketing strategies may still require a significant learning curve for some users.

What recommendations would you give to someone considering this product?

Utilize onboarding and training resources. Start with a clear marketing strategy. Explore all features available in the platform. Customize HubSpot to fit your specific needs. Measure and optimize your marketing efforts regularly. Stay updated with new features and updates from HubSpot.

Pros

  • Efficient Service
  • Effective Service
  • Caring
  • Saves Time

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