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What is HubSpot Marketing Hub?

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

90 Likeliness to Recommend

100 Plan to Renew

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

6% Negative
6% Neutral
88% Positive

Pros

  • Efficient Service
  • Effective Service
  • Saves Time
  • Respectful

Feature Ratings

Average 85

Analytics and Reporting

92

Audience Segmentation

89

Split Testing

86

Integrations

84

Feature Flagging

83

Personalization/Audience Targeting

83

Multivariate Testing

80

Server Side Testing

79

Vendor Capability Ratings

Average 85

Product Strategy and Rate of Improvement

95

Availability and Quality of Training

89

Business Value Created

87

Vendor Support

86

Ease of IT Administration

85

Ease of Implementation

84

Ease of Customization

84

Quality of Features

84

Breadth of Features

84

Ease of Data Integration

84

Usability and Intuitiveness

81

HubSpot Marketing Hub Reviews

Christopher O.

  • Role: Consultant
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Pricey, but if you use to the fullest worth it

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The integrated aspects of it are unmatched. Having your CRM connected to your marketing software is incredible for reporting and just an overall synced up business

What is your favorite aspect of this product?

Email automation through workflows is incredibly powerful, and if you plan things well you can sit back and just tweak content from time to time

What do you dislike most about this product?

The price is a lot and if you don't dedicate time to getting things set up and integrated you can spend a lot of money for less return

What recommendations would you give to someone considering this product?

Be ready to ditch many of your other systems. HubSpot works best when everything is aligned and connected across marketing, sales, and service.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Dennis J.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Free version is amazing already!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The free version for everything is just so great! You can literally grow with the software as you go!

What is your favorite aspect of this product?

The favorite aspect is that you can start for free.

What do you dislike most about this product?

The costs go way up when you actually grow a lot, but then there will also be more money coming in so it will become affordable.

What recommendations would you give to someone considering this product?

Start out with the free version and do a few of their courses, they are really helpful.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Arpita N.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Apr 2024

HubSpot is a versatile marketing platform.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub sets itself apart with its seamless CRM integration, user-friendly interface, and emphasis on inbound marketing methodology, making it a top choice for businesses seeking comprehensive and effective marketing solutions.

What is your favorite aspect of this product?

My favorite aspect of HubSpot Marketing Hub is its user-friendly interface and comprehensive educational resources, which empower businesses to create and execute successful marketing strategies with ease.

What do you dislike most about this product?

One potential drawback of HubSpot Marketing Hub is that its pricing can be relatively high for small businesses or startups, especially if they don't need all of the features included in the platform.

What recommendations would you give to someone considering this product?

The advantage of HubSpot's extensive educational resources and support options can help maximize the benefits of the platform.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
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