Redesign Your Website to Increase Business Value
Plan and execute a successful website redesign.
Book This Workshop
A Workshop Is Not…
- A “talk-shop”, lecture, or monologue.
- A session where Info-Tech does all the work. We work with our members.
- An engagement of more than 4 days.
A Workshop Is…
- A set of facilitated activity-based exercises aimed at helping our members and their teams make key business decisions.
- Collaborative discussion meant to drive consensus and decision making between Business leaders around digital directions.
- Pre-packaged in scope to be delivered within 1-week and built off Info-Tech’s best practice research.
Book Your Workshop
Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
Book NowModule 1: Capture the Need for a Website Redesign
The Purpose
- Diagnose whether a website redesign is necessary
Key Benefits Achieved
- Documented business objectives for the website
| Activities: | Outputs: | |
|---|---|---|
| 1.1 | Gather stakeholders to identify and document the business needs. |
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| 1.2 | Identify and document the ideal client profile and two buyer personas’ needs and journey. |
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| 1.3 | Develop message maps. |
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| 1.4 | Complete the content audit. |
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Module 2: Review the Needs of the Business and Buyers
The Purpose
- Document business needs for a website redesign.
- Document the buyers’ needs for a website redesign.
Key Benefits Achieved
- Buyer journey and message map for ideal client profile (ICP).
- Buyer journey and message map for additional two buyer personas.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Review the needs of the business/internal team/execs. |
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| 2.2 | Review the buyer journey & persona. |
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| 2.3 | Review message maps. |
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Module 3: Align the Business & Buyer Needs
The Purpose
- Align the business objectives with the buyers’ needs.
Key Benefits Achieved
- Documented business objectives for the website.
| Activities: | Outputs: | |
|---|---|---|
| 3.1 | Categorize top-priority needs, common needs, disjointed needs and needs that lack resources. |
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| 3.2 | Decide what resources can be assigned to needs that lack resources. |
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| 3.3 | Remove items that don’t have resources assigned for this redesign. Finalize the scope of this website redesign. |
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Module 4: Content Audit
The Purpose
- Audit existing content.
Key Benefits Achieved
- Website content review.
| Activities: | Outputs: | |
|---|---|---|
| 4.1 | Review the content audit. |
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| 4.2 | Finalize content list for the website redesign for 1-3 processes. |
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Module 5: Sitemap and Wireframes
The Purpose
- Create a budget and timeline.
- Create lo-fi wireframes, including for mobile devices.
- Work with graphic design on imaging and graphic design elements for prototypes.
- Gain steering committee approval for website redesign execution.
Key Benefits Achieved
- Website and mobile wireframes.
- Steering committee approval for website redesign execution.
| Activities: | Outputs: | |
|---|---|---|
| 5.1 | Design new sitemap. |
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| 5.2 | Begin creating lo-fi wireframes that can then be taken to your graphic designer. |
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| 5.3 | Establish high-level timeline for website project and next steps. |
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