Launch Your Hospitality Innovation Initiative to Success

A step-by-step guide to help you complete the business case for innovation.

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Nevertheless, there are important disadvantages to be aware of if this approach is not adopted:

  • Lack of Direction: May result in innovation efforts that are not aligned with organizational goals, leading to less impactful initiatives.
  • Uninformed Decisions: Without thorough analysis, decisions may be based on incomplete information, increasing the risk of failure.
  • Weak Justification: Lack of a comprehensive business case and clear benefits might make it difficult to secure sponsor commitment and stakeholder buy-in.

Completing these activities offers several significant advantages that can greatly benefit the organization:

  • Strategic Alignment: Ensures innovation efforts are aligned with organizational goals and top problems, leading to more impactful and relevant initiatives.
  • Informed Decision-Making: Provides thorough cost-benefit analysis and clear definition of benefits, which helps in making well-informed decisions and securing sponsor commitment.
  • Comprehensive Planning: Develops a professional business case and visual representation of innovation processes, facilitating better planning and communication of innovation strategies.

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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.

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Module 1: Leverage Value Chains to Make the Case

The Purpose

Streamline and enhance innovation efforts by aligning them with organizational goals and addressing top problems.

Key Benefits Achieved

  • Ensures innovation efforts are strategically focused on achieving organizational objectives.
  • Identifies and prioritizes high-value initiatives based on their impact on capabilities.
  • Provides a clear visual representation of ideal innovation processes and viable alternatives.

Activities: Outputs:
1.1 Clarify the meaning of innovation.
  • Focus innovation efforts on organizational goals
1.2 Identify the top problem.
  • Align innovation initiatives to top problems
1.3 Assess the impact on capabilities.
  • Identify high value initiatives based on capability impact
1.4 Map the optimized value chain.
  • Create a visual representative of ideal innovation processes
1.5 Explore alternative options.
  • Determine viable alternative options to the ideal option

Module 2: Establish Business Value, Accountability, and Create a Board-Ready Presentation

The Purpose

Create a compelling and well-supported innovation business case that secures sponsor commitment and showcases the recommendation.

Key Benefits Achieved

  • Provides a thorough cost-benefit analysis to ensure informed decision-making.
  • Clearly defines benefits to effectively secure sponsor commitment.
  • Develops a comprehensive and professional business case to support innovation initiatives.

Activities: Outputs:
2.1 Conduct a cost-benefit analysis.
  • Conduct thorough cost-benefit analysis
2.2 Define the business value and accountabilities.
  • Clearly define benefits to secure sponsor commitment
2.3 Document project must-haves.
  • Develop a comprehensive and professional innovation business case
2.4 Articulate business rationale.
2.5 Showcase alternatives analysis.
2.6 Craft final recommendation.
  • Effectively leverage information from analysis activities to showcase the recommendation
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