Hire Your Marketing Dream Team

Strategies to Systematically Build a High-Performing Marketing Department.

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Choosing not to participate in the strategic business and marketing planning workshop may mean missing out on valuable opportunities for organizational growth and success. The consequences of not engaging in it could include:

  • Lack of strategic direction
  • Inefficient marketing practices
  • Ineffective team structure

This workshop will provide participants with essential tools and insights to drive organizational success. Through engaging activities and presentations, participants will gain a deep understanding of business goals, marketing strategies, and the necessary steps for implementation their marketing dream team. Key benefits include:

  • Strategic alignment
  • Informed decision-making
  • Efficient team building

Book Your Workshop

Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.

Module 1: Understanding Business Goals and Objectives

The Purpose

The purpose of this module is to provide participants with a comprehensive understanding of business goals and objectives, allowing them to align their efforts with the broader organizational vision.

Key Benefits Achieved

  • Clear understanding of the workshop's purpose, goals, and objectives.
  • Insights into the business's goals, objectives, and KPIs.
  • Identification and comprehension of business strengths, weaknesses, opportunities, and threats.
  • List of business objectives and KPIs, providing a reference point for future decision-making and strategy development.

Activities: Outputs:
1.1 Introduce the purpose and goals of the workshop and set expectations and objectives.
  • Business Overview Presentation
1.2 Presentation by key players on business goals, objectives, and key performance indicators (KPIs). Q&A and open discussion to clarify objectives.
  • SWOT Analysis Report
1.3 Conduct a SWOT analysis to identify business strengths, weaknesses, opportunities, and threats. Review market trends, customer segments, and competitor analysis.
  • Market Analysis Summary
  • Clear list of business objectives and KPIs

Module 2: Current Marketing Assessment

The Purpose

This module aims to assess the current state of marketing activities, including strategies, campaigns, and channels, and identify areas for improvement.

Key Benefits Achieved

  • Insights into existing marketing strategies and campaigns, enabling informed decision-making.
  • Deep understanding of customer pain points, preferences, and expectations.
  • Areas for improvement in current marketing efforts identified.

Activities: Outputs:
2.1 Presentation on existing strategies, campaigns, and channels in use. Review of marketing collateral and messaging.
  • Current Marketing Activities Report
2.2 Analyze current marketing KPIs and metrics. Identify areas of success and opportunities for improvement.
  • Marketing Performance Metrics Analysis
2.3 Review customer feedback, surveys, and interview results if any. Identify customer pain points, preferences, and expectations.
  • Identified areas of improvement in current marketing efforts

Module 3: Workshop on Future Marketing Strategy

The Purpose

This module is designed to explore future business goals and expansion plans, define marketing's role, and create actionable strategies for achieving those goals.

Key Benefits Achieved

  • Business goals and the role of marketing in achieving them are understood. Resources are allocated for implementing the newly defined marketing strategies.

Activities: Outputs:
3.1 Presentation on future business goals and expansion plans. Discuss the role of marketing in achieving these goals.
  • Interactive Strategy Workshop Report
3.2 Breakout groups to brainstorm and define future marketing strategies. Each group presents their recommendations.
  • Defined future marketing strategies
3.3 Discuss and allocate budget for marketing initiatives. Outline resource requirements for implementing the new strategies.
  • Allocated budget for marketing initiatives
  • Resource Requirements for Implementing New Strategies

Module 4: Role Definition and Hiring Plan

The Purpose

This module focuses on identifying key roles, defining responsibilities, and creating a hiring plan to support the execution of the new marketing strategy.

Key Benefits Achieved

  • Key roles for executing the new strategy identified.
  • Responsibilities, qualifications, and required skills defined for each role to guide recruitment efforts, ensuring a well-matched team.
  • Streamlined recruitment efforts, enabling a timely and efficient hiring process.

Activities: Outputs:
4.1 Identify key roles needed to execute the new marketing strategy (e.g., Content Manager, Digital Marketing Specialist, Data Analyst, etc.).
  • Identified key roles and responsibilities
4.2 Define responsibilities and qualifications for each role. Discuss the required skills and expertise for each identified role.
  • Required skills and expertise for each role
4.3 Build out job descriptions and interview questions.
  • Hiring timeline and process documentation
4.4 Develop a hiring timeline and process. Assign responsibilities for recruitment, interviews, and onboarding.
  • Onboarding plan for new hires

Module 5: Presentation and Action Plan

The Purpose

The final module aims to summarize workshop findings, present defined roles and hiring plans, and establish a clear action plan for moving forward.

Key Benefits Achieved

  • Clear communication of the workshop outcomes to all stakeholders.
  • Structured framework for implementing the strategies and executing the hiring plan.

Activities: Outputs:
5.1 Summarize key findings and recommendations from the workshop. Review the defined roles and hiring plan.
  • Workshop Findings Presentation
5.2 Develop an action plan with clear milestones and responsibilities. Establish follow-up meetings and reporting mechanisms.
  • Defined Roles and Hiring Plan Presentation
5.3 Gather feedback from participants on the workshop. Provide closing remarks and thank participants for their contributions.
  • Action plan with milestones and Responsibilities
  • Evaluation and Feedback Summary Report
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