Go-to-Market Strategy on a Page
A quick reference guide to communicate clearly and effectively.
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Neglecting your go-to-market strategy can have severe consequences:
- Lack of alignment and cohesion within your team, leading to inefficiencies and potential conflicts during the product launch.
- Missed opportunities or misalignment with market demands, resulting in suboptimal product positioning and reduced competitiveness.
- Inability to effectively communicate with and gain buy-in from stakeholders, hindering the successful execution of your go-to-market initiatives.
Improving your go-to-market strategy is crucial for the success of your product launch and business growth. This workshop provides a structured approach to achieve the following benefits:
- Align your team around clear business objectives and measurable goals, fostering collaboration and shared understanding.
- Analyze market trends, competitive dynamics, and growth opportunities, enabling informed decision-making.
- Develop an effective go-to-market strategy that engages stakeholders and facilitates successful execution.
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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
Book NowModule 1: Identify and Establish Business Goals
The Purpose
- Establish a clear understanding of the business objectives and goals for the product launch.
Key Benefits Achieved
- Improved team alignment and collaboration around shared goals.
- Clearly defined and measurable objectives for the product launch project.
| Activities: | Outputs: | |
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| 1.1 | Introduction to the workshop and exercises. |
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| 1.2 | As a team, discuss business goals using the Objectives and Key Results (OKR) framework and use the SMART method for a specific, measurable, achievable, relevant, and time-bound product launch project. |
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Module 2: Explore Market Dynamics and Determine Growth Strategy
The Purpose
- Evaluate the current market landscape and explore potential growth strategies.
Key Benefits Achieved
- Insights into market trends and dynamics to inform strategic decision-making.
- Identification of suitable growth strategies aligned with business objectives.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Overview of current market trends and dynamics. |
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| 2.2 | Explore growth strategies with on Ansoff's Matrix. |
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| 2.3 | Discuss how to apply Ansoff's Matrix to the business context. |
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Module 3: Define and Analyze Key Elements of Product Strategy
The Purpose
- Conduct a comprehensive analysis of the product, market, and external factors.
Key Benefits Achieved
- Thorough understanding of the product's strengths, weaknesses, opportunities, and threats.
- Identification of external factors impacting the product launch and market entry.
| Activities: | Outputs: | |
|---|---|---|
| 3.1 | Use the Lean Canvas for product analysis. |
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| 3.2 | Conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. |
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| 3.3 | Understand external factors using the PESTLE analysis. |
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Module 4: Continue Analysis and Craft GTM Strategy
The Purpose
- Develop a comprehensive go-to-market strategy aligned with business objectives and market insights.
Key Benefits Achieved
- Clear understanding of market forces and competitive dynamics.
- A concise and visually compelling go-to-market strategy that fosters alignment and engagement.
| Activities: | Outputs: | |
|---|---|---|
| 4.1 | Apply Porter’s Five Forces to evaluate market forces. |
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| 4.2 | Distill the complexities of the product plan into nine essential building blocks using the Lean Canvas. |
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| 4.3 | Use the Go-to-Market Strategy on a Page Template. |
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Module 5: Finalize, Debrief, and Wrap Up
The Purpose
- Finalize deliverables, identify next steps, and gather feedback for continuous improvement.
Key Benefits Achieved
- Completed set of deliverables ready for implementation.
- Clear action plan for executing the go-to-market strategy.
- Insights for enhancing future workshops and offerings.
| Activities: | Outputs: | |
|---|---|---|
| 5.1 | Complete in-progress deliverables from the previous four days. |
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| 5.2 | Set up review time for workshop deliverables and discuss the next steps. |
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| 5.3 | Wrap up the workshop by gathering feedback from the participants. |
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