Develop Your Annual Marketing Strategy
Establish marketing leadership and add value.
Book This Workshop
A Workshop Is Not…
- A “talk-shop”, lecture, or monologue.
- A session where Info-Tech does all the work. We work with our members.
- An engagement of more than 4 days.
A Workshop Is…
- A set of facilitated activity-based exercises aimed at helping our members and their teams make key business decisions.
- Collaborative discussion meant to drive consensus and decision making between Business leaders around digital directions.
- Pre-packaged in scope to be delivered within 1-week and built off Info-Tech’s best practice research.
Book Your Workshop
Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
Book NowModule 1: Set Your Market & Business Context
The Purpose
Understand the landscape
Key Benefits Achieved
Participants will be able to identify key market trends and understand how these trends impact their organization, setting the stage for informed strategy development.
| Activities: | Outputs: | |
|---|---|---|
| 1.1 | Review marketing department perception |
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| 1.2 | Analyze competition & market share (optional) and positioning |
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| 1.3 | Document strengths, weaknesses, opportunities, and threats by completing a SWOT analysis |
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Module 2: Create Your Strategic Framework
The Purpose
Strategic alignment and planning
Key Benefits Achieved
Participants will leave with a clear framework for aligning their marketing strategy with company goals.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Set your marketing vision and ensure it’s aligned with business strategy and values |
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| 2.2 | Define your strategic goals & objectives |
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| 2.3 | Implement a SMART framework |
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Module 3: Build Your Execution Plan
The Purpose
Create a plan for prioritized marketing initiatives.
Key Benefits Achieved
Established roadmap with key milestones.
| Activities: | Outputs: | |
|---|---|---|
| 3.1 | Define and prioritize your strategic initiatives based on impact and feasibility |
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| 3.2 | Map current resources to programs and identify gaps |
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| 3.3 | Develop an implementation roadmap with key milestones |
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Module 4: Determine Investment & Impact
The Purpose
Evaluate the impact and risk of your plan. Determine the investment requirements.
Key Benefits Achieved
Completed roadmap with identified impacts, risks, and required investment.
| Activities: | Outputs: | |
|---|---|---|
| 4.1 | Determine investment requirements and impacts |
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| 4.2 | Register risk & mitigation strategy |
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| 4.3 | Evaluate marketing department capabilities, priorities, and structure |
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| 4.4 | Schedule key initiatives timeline |
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