Crush Your Product Launch

Make tough decisions when it comes to your products.

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A Workshop Is Not…

  • A “talk-shop”, lecture, or monologue.
  • A session where Info-Tech does all the work. We work with our members.
  • An engagement of more than 4 days.

A Workshop Is…

  • A set of facilitated activity-based exercises aimed at helping our members and their teams make key business decisions.
  • Collaborative discussion meant to drive consensus and decision making between Business leaders around digital directions.
  • Pre-packaged in scope to be delivered within 1-week and built off Info-Tech’s best practice research.

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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.

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Module 1: Identify the Goals and Objectives for Launch

The Purpose

  • Align team, identify and document roles and responsibilities.

Key Benefits Achieved

  • Documented product launch strategy committee and working team.
  • Recorded prioritized goals and business objectives.

Activities: Outputs:
1.1 Gather stakeholders to identify and document the business needs.
  • Activity outputs to be shared with workshop facilitator at ITRG
1.2 Identify and document the product to be launched.
1.3 Complete the alignment worksheet.

Module 2: Align Team and Responsibilities

The Purpose

  • Validate initial team insights, identify product launch tiers

Key Benefits Achieved

  • Categorized products by innovation tier and impact on resources.
  • Allows for differentiating between major updates and minor enhancements.

Activities: Outputs:
2.1 Identify individuals critical to success.
  • Documented product launch strategy committee and working team.
2.2 Determine departmental roles and responsibilities.
  • Recorded prioritized goals and business objectives

Module 3: Identify Product Launch Tiers

The Purpose

  • Document launch activities and resources.

Key Benefits Achieved

  • Initial review – “Are we going in the right direction with the right resources and timing?”
  • A detailed launch plan covering activities, departmental roles, resource allocation, and timelines

Activities: Outputs:
3.1 Build your classification tiers.
  • Categorized products by innovation tier and impact on resources.
3.2 Determine the product’s innovation tier type for the launch level.
  • Allows for differentiating between major updates and minor enhancements

Module 4: Document Launch Activities and Resources

The Purpose

  • Summarize findings and provide actionable guidance to management.

Key Benefits Achieved

  • A presentation summarizing the project for executive endorsement

Activities: Outputs:
4.1 Define launch activities based on tier.
4.2 Document activity projects by dept.
  • Initial review – “Are we going in the right direction with the right resources and timing?”
4.3 Outline resources, timelines, and deadlines against activities.
  • A detailed launch plan covering activities, departmental roles, resource allocation, and timelines.

Module 5: Summarize Findings and Present Results

The Purpose

  • Next steps and wrap-up (offsite)

Key Benefits Achieved

  • Completed launch strategy template.
  • Product launch strategy roadmap by innovation tier.

Activities: Outputs:
5.1 Draft product launch strategy plan for executives to approve.
5.2 Identify resource, operational, and executional requirements.
5.3 Build the draft launch strategy for leadership stakeholders.
  • A presentation summarizing the project for executive endorsement.
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