Accelerate Business Growth and Valuation by Building Brand Awareness
Develop and deploy comprehensive, multi-touchpoint brand awareness strategies to become the trusted brand that buyers think of first.
Book This Workshop
A Workshop Is Not…
- A “talk-shop”, lecture, or monologue.
- A session where Info-Tech does all the work. We work with our members.
- An engagement of more than 4 days.
A Workshop Is…
- A set of facilitated activity-based exercises aimed at helping our members and their teams make key business decisions.
- Collaborative discussion meant to drive consensus and decision making between Business leaders around digital directions.
- Pre-packaged in scope to be delivered within 1-week and built off Info-Tech’s best practice research.
Book Your Workshop
Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
Book NowModule 1: Elicit Brand & Market Context
The Purpose
- Uncover the brand mission, vision statement, core values, value proposition, and positioning.
Key Benefits Achieved
- A clear value proposition and positioning are determined.
| Activities: | Outputs: | |
|---|---|---|
| 1.1 | Identify all buyer personas and determine the top 3. |
|
| 1.2 | Gather market intelligence and relevant data. |
|
| 1.3 | Complete brand recognition survey (optional). |
|
Module 2: Analyze Market & Internal Forces
The Purpose
- Gather market intelligence and analyze the market.
Key Benefits Achieved
- Target market is identified and documented.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Complete SWOT. |
|
| 2.2 | Complete PESTLE, Porter’s Five Forces. |
|
| 2.3 | Complete VRIO analysis and Internal Factors. |
|
Module 3: Understand Target Buyers
The Purpose
- Develop and document the buyer’s persona and journey
Key Benefits Achieved
- Target audience is identified and documented.
| Activities: | Outputs: | |
|---|---|---|
| 3.1 | Develop and document tier 1-3 buyer personas and journeys. |
|
| 3.2 | Review the brand purpose, mission, vision statement, core values (optional). |
|
Module 4: Define the Brand
The Purpose
- Define the brand’s archetype and tone of voice, then craft a compelling brand message.
Key Benefits Achieved
- The brand personality, voice, and messaging are developed.
- All the key elements of the brand guidelines are in place and ready to use, along with the existing logo, typography, color palette, and imagery.
| Activities: | Outputs: | |
|---|---|---|
| 4.1 | Develop value proposition and positioning. |
|
| 4.2 | Develop brand messaging. |
|
| 4.3 | Define the brand’s archetype and tone of voice. |
|
Module 5: Develop Strategy & Rollout Plan
The Purpose
- Achieve strategy alignment and readiness.
- Create assets and workflows and deploy tactics.
- Establish key performance indicators (KPIs), monitor, and optimize on an ongoing basis
Key Benefits Achieved
- A comprehensive and actionable brand awareness strategy, with tactics, KPIs, and metrics, is set and ready to execute.
- A progressive and effective deployment plan with deliverables, timelines, workflows, and checklists is in place.
- Resources are assigned.
| Activities: | Outputs: | |
|---|---|---|
| 5.1 | Develop brand awareness tactics. |
|
| 5.2 | Map out strategy deployment and campaign workflow. Identify missing or out-of-date assets needed. |
|
| 5.3 | Establish performance metrics and KPIs, RACI, and high-level timeline for rollout. |
|