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SugarCRM Acquires Collabspot to Tighten Email Integration Capabilities
SugarCRM, a popular contender in mid-market Customer Relationship Management (CRM), recently announced it will be acquiring Singapore-based email and calendar integrations product Collabspot. This is a savvy direction for SugarCRM, allowing its solutions to better integrate with email providers such as Microsoft and Google.
Collabspot focuses on integrating email providers (particularly Gmail) with CRM products to reduce manual data entry and intake from the inbox to the customer record. This aids in building a unified, 360-degree view of the customer.
SugarCRM provides robust CRM solutions. While it’s not as broadly known as larger competitors such as Salesforce, SugarCRM does provide a compelling offering for mid-market organizations looking for strong out-of-the-box capabilities for marketing, sales, and customer service enablement.
Source: Software Reviews: SugarCRM, Report Published March 2018
Info-Tech’s members frequently highlight the product’s flexibility with customizations and its attractive price point as another point of competitive advantage. While SugarCRM’s footprint is smaller than many incumbents, it’s a popular “third way” alternative in many vendor shortlists.
This is a savvy partnership for both firms. By strengthening the ease with which its clients can ingest data from their inboxes into their CRM environment, SugarCRM will be able to position an even more compelling product offering (particularly for those organizations that don’t have the time or resources to dedicate to email/CRM integration points). Reducing the time it takes to enter data by automatically logging communications into the CRM is also a win from a user adoption standpoint – it reduces the pain of manual data entry for end users.
- SugarCRM is a strong player in the CRM market space, particularly for mid-market organizations that want strong out-of-the-box capabilities at an affordable price point.
- Sugar’s acquisition of Collabspot (an email integration solution for CRM) is a smart move that bolsters the former’s ability to create a 360-degree customer view based on email communications.
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After another impressive quarter, Salesforce announced full-year 2020 results that exceeded expectations. Also announced were Keith Block’s departure, Gavin Patterson’s appointment to president and CEO of Salesforce International, and the acquisition of Vlocity.
While completing a record FY2020, Salesforce announced the acquisition of Salesforce Ventures–funded Vlocity, a leading provider of industry-specific cloud and mobile platform software. Vlocity is a cloud-native solution built on the Salesforce platform.
SaaS-based customer relationship management company Kustomer announced that it has raised $60 million to improve customer support experience by providing buyers’ transaction history and pages they have viewed and making the information available to company representatives in one interface.
Many companies are adopting GDPR as a global standard for user privacy, but Zoho went a step further at its analyst event held in Cedar Creek, Texas, Jan. 28-30. It promised to remove all third-party trackers from its web and mobile properties, describing ad-driven business models used by Silicon Valley firms such as Google, Facebook, and Twitter as legal but not moral. The Chennai, India-based firm was founded in 1996 and is privately owned.
Salesforce recently announced during Dreamforce 2019 the introduction of Customer 360 Truth. The product aims to stitch together customer information from marketing, sales and customer service applications to create a unified customer ID; whether this will be the silver bullet for managing fragmented customer information remains to be seen.
SugarCRM Rolls Out Fall ’19 Release With Savvy Improvements to Collaboration and Self-Service Capabilities
SugarCRM – a well-established player in the market for CRM platforms – recently rolled out its Fall 2019 release. From a functional perspective, the release does a good job advancing SugarCRM’s capabilities in the areas of self-service, collaboration, and sales automation.
SAP Makes Moves Into the Cloud Contact Center Space With an Eye to Enhance Omnichannel Service Delivery
SAP’s Digital Interconnect Group recently announced the launch of SAP Contact Center 365. In conjunction with its incumbent solutions for customer experience – particularly SAP Service Cloud – the move expands the viability of SAP as an end-to-end technology partner for contact center and customer service enablement.
Salesforce recently announced the introduction of two new vertical-specialized solutions: Consumer Goods Cloud and Manufacturing Cloud. The introduction is a clear signal that Salesforce is pushing ahead with its approach to create industry-specialized versions of its popular Sales, Marketing, and Customer Service solutions.