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Oracle's Introduction of Redwood UX Paradigm a Step Towards Better End-User Adoption

Oracle introduced its new “Redwood” UX at Oracle OpenWorld 2019, promising a better – and more consistent – user experience across the bulk of its enterprise application offerings.

Centered on softer colors, more judicious use of red, and simplified end-user interface elements and workflows, the design schema aims to make applications more inviting for those who use them. Oracle aims to ensure the Redwood interface is consistent across its core set of enterprise applications, from CX Cloud to HR Cloud.

In the past, many enterprise application vendors – Oracle included – were frequently indicted by end users as having complicated, off-putting, or non-existent user experience designs. As employees now bring ease-of-use expectations from their consumer lives into the workplace, it’s more important than ever before that software vendors meet these expectations with pleasing, inviting design schemas.

Spearheaded by senior vice-president of user experience Hillel Cooperman, the Redwood schema appears to hit the mark – and represents a significant step forward in Oracle’s efforts to ensure users enjoy engaging with its product. Happy users means more application uptake and adoption – and that helps IT managers realize the investments they make in platforms such as ERP, HRIS, and CRM.

Above: Redwood UX

Our Take

Oracle announced it would be rolling out a new user experience design paradigm, nicknamed “Redwood” at Oracle OpenWorld 2019.

Having a strong UX design is critical to building user engagement and adoption: the move is a smart step for Oracle, which has historically been the target of concerns over the amenability of its UX to the actual users of their applications.


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