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Google Cloud Announces New Storage Growth Plan for Cloud Storage

Google Cloud has announced its new Storage Growth Plan to enable enterprises to avoid the cost volatility associated with Cloud Storage. This does not alleviate the need for enterprises to continue forecasting storage needs and growth.

Enterprises often struggle with forecasting and managing storage costs in the cloud. The new offering from Google Cloud provides enterprise customers with a fixed storage spending commitment of at least $10,000 per month for a 12-month term. The commitment means that if an enterprise exceeds the committed spending, they will not be charged for additional capacity over that 12-month term.

At the end of the 12-month term there are two options for the enterprise:

  • Commit to the next 12 months at the peak usage level. If the peak usage level was within 30% of the previous commitment, all of the previous year’s cloud storage overage costs are waived. However, if the previous year’s peak usage level is more than 30% over the previous commitment, the enterprise will pay for the remainder over the next 12 months.
  • Alternatively the enterprise can leave the Storage Growth Plan and pay for the storage that exceeded the original commitment.

Our Take

Google Cloud's Storage Growth Plan does not alleviate the need for enterprises to continue forecasting storage needs and growth. It does mean, however, that enterprises would be able to easily define the cloud storage threshold reporting and expend less effort to provide governance.

For example, a minimum commitment of $120,000 a year in Google Cloud Storage is about 280TB for multi-regional storage at rest. An enterprise with this commitment could define usage and reporting alerts to ensure it remains below an 80TB storage overage during the 12-month term and therefore within 30% of its commitment, ensuring that overage costs would be waived.


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