Get Instant Access
to This Blueprint

Infrastructure Operations icon

Public Cloud Services Market Trends and Buyer’s Guide

The trend toward public cloud services continues but cloud Infrastructure-as-a-Service should not be your only destination.

  • The cloud hype has continued unabated for almost a decade.
  • You likely have encountered pressure to migrate to cloud services from within your organization.
  • Key IT vendors, particularly Microsoft, are also pitching a cloud future for your IT infrastructure.

Our Advice

Critical Insight

  • Amazon Web Services (AWS) continues to lead the market in terms of number of customers, number of services, geographic reach, and sheer amount of data center space. Microsoft, Google, and IBM have been aggressive competitors.
  • Microsoft, in particular, has been fast growing second to AWS as Microsoft has embarked on its “Cloud First/Mobile First” strategic pivot. Microsoft has had strong uptake in the enterprise and is closing the gap.
  • Higher levels of abstraction will be increasingly important. Traditional IaaS providers metered access to virtualized processing, storage, and network units. But higher levels of infrastructure abstraction, such as container services and “serverless” computing, are growing in adoption.

Impact and Result

  • Software development should take the lead. If you have any kind of development effort, any selection of cloud service should start with application development needs (specifically enabling a quicker time to value). It isn’t as simple as, “All things being equal, which IaaS provider is better?” All things are not equal.
  • Gauge the Microsoft Effect on you. Microsoft’s pivot into cloud will have a huge impact or none at all depending on your current relationship with Redmond. A fully “Microsoft Shop” will likely find the choice of Azure a no-brainer.
  • Make the connection. In an increasingly hybrid environment, how you connect your on-premises data center, or private cloud, to the public cloud is a critical consideration.

Public Cloud Services Market Trends and Buyer’s Guide Research & Tools

1. Understand developments and trends in public cloud services

Look to selecting a service that matches your overall cloud migration strategy.

Public Cloud Services Market Trends and Buyer’s Guide preview picture

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Talk to an Analyst

Our analyst calls are focused on helping our members use the research we produce, and our experts will guide you to successful project completion.

Book an Analyst Call on This Topic

You can start as early as tomorrow morning. Our analysts will explain the process during your first call.

Get Advice From a Subject Matter Expert

Each call will focus on explaining the material and helping you to plan your project, interpret and analyze the results of each project step, and set the direction for your next project step.

Unlock Sample Research


John Sloan

Visit our IT Cost Optimization Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019