Comprehensive Software Reviews to make better IT decisions
Constant Contact Expands Its Reach Into Online and Social Marketing for Small Businesses
Constant Contact has been a long-time vendor in the email marketing realm and has slowly but surely been branching out over the years to encompass other lightweight marketing toolsets. In October 2019, the firm announced it would be rolling out new tools aimed at expanding the online presence of small businesses. These tools include a website builder and logo maker, baseline e-commerce capabilities, and tools for managing social media advertising and search engine optimization (SEO), with a particular emphasis on keyword scanning and optimization.
The capabilities are nothing new, and they introduce what many vendors have already had for years. However, their straightforward and self-contained nature make them a natural fit for smaller organizations that are just getting started on their journey of digital marketing. Constant Contact’s affordable price point vis-à-vis other players in the market is also a boon to those who don’t want to break the bank on a marketing management solution.
Whereas many firms in the marketing management space are making a concerted effort to move upmarket, Constant Contact’s recent updates cement it as focused on being a value-driven player for small to mid-sized businesses (SMBs).
Social media features in Constant Contact.
Source: Constant Contact
- Constant Contact has long been a strong option for SMB email marketing, and new features announced expand its footprint into basic SEO and social media marketing.
- While Constant Contact is unlikely to displace larger competitors, the move does reaffirm its strong positioning as a value play in the SMB market.
Want to Know More?
Conversational user interfaces (UIs) aim to replace traditional point-and-click user interfaces with natural language touchpoints. At OpenWorld 2019, Oracle announced several improvements to its conversational UI, Oracle Digital Assistant.
Adobe has achieved near-monopoly status in the world of graphic/web design through the massive adoption of its Creative Suite product set. Far too often customers are focusing on the subscription price when there is much more value to be obtained through optimizing product selection and proactive management of end-users’ software usage.
Oracle introduced its new “Redwood” UX at Oracle OpenWorld 2019, promising a better – and more consistent – user experience across the bulk of its enterprise application offerings.
Artificial Intelligence Takes the Stage at Oracle OpenWorld as a Major Bet for the Enterprise Software Giant
Artificial intelligence (AI) has been a key focus area of investment for major enterprise application vendors, and Oracle is no exception. At Oracle OpenWorld 2019, Oracle promulgated its vision for leveraging AI across its broad product portfolio.
Adobe is a pillar within the marketing orchestration and customer experience management space. By partnering with enterprise integration vendor Software AG, the pair hope to help their customers make better use of their data to drive actionable marketing insights.
Adobe announced at Adobe Summit 2019 the launch of Adobe Commerce Cloud – a rebranding of its savvy acquisition of Magento. As part of the launch, Adobe highlighted strong integrations with Adobe Analytics, Adobe Marketing Cloud, and Adobe Advertising Cloud.
Adobe announced at Adobe Summit 2019 that it is deepening its partnership with Microsoft, leveraging LinkedIn as a data source within Adobe Experience Cloud to provide insights and recommend account actions for B2B sales use cases.
On March 6, 2019 Virtru, a data loss prevention (DLP) vendor specializing in encryption, was awarded Federal Risk and Authorization Management (FedRAMP) approval – the barrier to entry for use by governmental organizations.
Adobe is a pillar within the marketing orchestration and customer experience management space. Recently announced improvements to its personalization engine using AI will further augment its capabilities for creating strong customer experiences.