What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
96 Likeliness to Recommend
53 Plan to Renew
93 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Respectful
- Continually Improving Product
- Enables Productivity
- Inspires Innovation
Cons
- Less Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Product Analytics
Dashboards, Analytics and Reporting
Session Replay
Privacy, Security, and Regulatory Compliance
Cross-Channel Engagement Analytics
3rd-Party Integrations
Website Analytics
Predictive Analytics
Customer Identity
Event & Conversion Analytics
Marketing Analytics
Vendor Capability Ratings
Product Strategy and Rate of Improvement
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Vendor Support
Quality of Features
Ease of Customization
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Breadth of Features
Also Featured in...
Mixpanel Reviews
Aman Y.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Feb 2026
Growth focused engine of product analytics.
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Mixpanel retention cohort and funnel visualizations make it easy to validate growth experiments this promotes evidence based decisions and reduces guesswork.
What is your favorite aspect of this product?
Traditional analytics tools only show numbers combines behavioral data and user impact outcomes to highlight growth opportunities such as identifying sticky features or risky drop off triggers.
What do you dislike most about this product?
Generating meaningful reports from mixpanel requires a clear event taxonomy and property definition without a strategy results can seem ambiguous.
What recommendations would you give to someone considering this product?
This tool is very helpful for growth managers when looking for conversion optimization retention improvement and quickly diagnosing funnel bottlenecks.
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Effective Service
Cons
- Less Productive
- Vendor Friendly Policies
- Less Reliable
Jitendra Y.
- Role: Information Technology
- Industry: Consulting
- Involvement: End User of Application
Submitted Feb 2026
A mixpanel feature actually work or just ship.
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Where breaks in the user flow occur are not hidden. Code paths and user paths can be read simultaneously.
What is your favorite aspect of this product?
Unwanted steps are automatically revealed. Reduces the need for guesswork.
What do you dislike most about this product?
If event planning isnt perfect data becomes noisy. Theres a learning curve initially. Reports can be overwhelming on very large projects.
What recommendations would you give to someone considering this product?
Mixpanel provides answers not excuses. I would recommend it to teams that consider a feature used not done.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Wastes Time
- Less Effective Service
- Less Generous
Deepak Y.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2026
Powerful Analytics Tool for Product Insights.
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Unlike basic analytics tools Mixpanel focuses deeply on event based user behavior.
What is your favorite aspect of this product?
Mixpanel is great for tracking user actions and understanding how people move through a product. The reports are detailed and help teams make data driven decisions. It’s especially useful for product growth and retention analysis.
What do you dislike most about this product?
The interface can feel complex at first and setup needs some technical knowledge.
What recommendations would you give to someone considering this product?
I would recommend Mixpanel to product teams that want detailed insights into user engagement and growth.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Security Frustrates
