What is MarketMuse?
MarketMuse provides a fast and efficient Search Engine Optimization platform that analyzes your entire website to give you personalized, objective insights so you can confidently plan better and faster.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
90 Plan to Renew
1
Since last award
75 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MarketMuse?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Altruistic
Cons
- Vendor's Interest First
- Under Delivered
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Competition Analysis
Content Optimization
On-Page Tracker/Optimization
Alerts
Analytics and Reporting
Holistic Visibility Tracking
Keyword Research
Local SEO
Auditing
Rank Tracking
Backlink Tools
Vendor Capability Ratings
Ease of Implementation
Ease of IT Administration
Ease of Data Integration
Business Value Created
Quality of Features
Vendor Support
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
MarketMuse Reviews
Samuel K.
- Role: C-Level
- Industry: Transportation
- Involvement: Business Leader or Manager
Submitted Oct 2024
Powerful SEO tool with great results
Likeliness to Recommend
What differentiates MarketMuse from other similar products?
What really differentiates MarketMuse for me is its deep focus on content optimization and strategy. Unlike many other tools that primarily focus on keyword research, MarketMuse helps me create a comprehensive content plan by analyzing topics and suggesting what to cover for a richer, more valuable article.
What is your favorite aspect of this product?
The way it generates content briefs is a standout feature. They’re so detailed and tailored, guiding me on exactly what to include to improve SEO and engage my audience. Plus, the insights on content gaps compared to competitors help me hone in on what really matters to my readers. it feels like a partner in my content creation journey, making it easier to produce high-quality, impactful articles that resonate with my audience. It’s been a wonderful addition to my toolkit.
What do you dislike most about this product?
while the insights are powerful, I sometimes wish there were more straightforward explanations or examples to help clarify the suggestions it provides. Overall, it’s a great tool, but a smoother onboarding experience would make it even better.
What recommendations would you give to someone considering this product?
If you're considering MarketMuse, involve your marketing and content teams in the process. Use the insights from MarketMuse to guide your content creation and ensure everyone is on the same page about your strategy.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Janet G.
- Role: C-Level
- Industry: Finance
- Involvement: End User of Application
Submitted Oct 2023
Turn Website Performance Around With MarketMuse
Likeliness to Recommend
What differentiates MarketMuse from other similar products?
With clear information on what your competition is doing to rank on Google, MarketMuse makes it easy to figure out what's missing and fix it.
What is your favorite aspect of this product?
It's just very intuitive to use.
What do you dislike most about this product?
Every now and then, it will pick up something like "all rights reserved" as a phrase included on a ranking web page. Well, that's kind of silly.
What recommendations would you give to someone considering this product?
A paid version will give you more bells and whistles, but the freebie version is decent for getting your website ranking on Google. You just need to be a bit more creative in terms of finding insights.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sophia A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2025
Smarter content, Fewer guesswork
Likeliness to Recommend
What differentiates MarketMuse from other similar products?
MarketMuse helps me decide what content to create by using real data instead of guessing or relying on gut feeling. It clearly shows which topics are important, what your content should cover, and why those topics matter for your audience. Instead of writing blindly and hoping it works, the tool gives you clear direction and purpose. This makes content planning easier, more confident, and far more effective.
What is your favorite aspect of this product?
I like most about this product is that it helps you understand the bigger picture of your content instead of focusing only on single keywords. It shows how different topics connect with each other and what really matters to your audience. This makes planning content feel more clear and meaningful, rather than just chasing individual words or trends.
What do you dislike most about this product?
The product is more focused on long-term planning and detailed strategy rather than keeping everything very simple. Because of this, it may feel a bit heavy or complex for people who are just looking for quick or easy solutions. While this depth is useful, it might not be the right fit for everyone.
What recommendations would you give to someone considering this product?
It is a good idea to spend a little time understanding what the insights are trying to tell you. At first, they may seem confusing or unfamiliar, but once you understand how they work, the product becomes much more helpful. After that, it is easier to use the information with confidence and get real value from it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity