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Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.9 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

94 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
6% Neutral
91% Positive

Pros

  • Reliable
  • Enables Productivity
  • Respectful
  • Acts with Integrity

Feature Ratings

Average 83

Email Delivery

87

Campaign Management

84

Email Templates

83

Contact Database

83

Basic Reporting and Analytics

83

Mobile Optimized

82

Auto-Responders

82

A/B Testing

82

Segmentation

82

SPAM Compliance

82

Content Authoring

82

Vendor Capability Ratings

Average 81

Ease of Implementation

84

Business Value Created

83

Ease of Data Integration

82

Quality of Features

82

Ease of IT Administration

81

Usability and Intuitiveness

81

Ease of Customization

81

Product Strategy and Rate of Improvement

80

Breadth of Features

80

Availability and Quality of Training

79

Vendor Support

77

Mailchimp Reviews

Robert P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Mailchimp helps me set up marketing automations

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Among MailChimp's many useful features is its ability to automate marketing processes, provide me with precise business data, and allow me to retarget customers, all of which contribute to higher conversion rates and more income. In addition to having first-rate, round-the-clock customer service, MailChimp's user-friendly interface makes the platform a breeze to use with.

What is your favorite aspect of this product?

Thanks to its intuitive design, powerful automation features, audience segmentation capabilities, and extensive analytics, MailChimp simplifies email marketing. Its free plan and integration features make it a great option for companies of any size.

What do you dislike most about this product?

The unfriendly user interface is one of the things I don't like. If you're trying to find a certain feature, you may have to dig around a bit. Needs work on the dashboard panel's user interface.

What recommendations would you give to someone considering this product?

There are a number of excellent free plugins available for WordPress users that can connect to MailChimp via API; this is just one of many ways in which MailChimp may be integrated with websites.

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Efficient Service

Kyle G.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Powerful automation tool for email marketing

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Managing contributors and new clients is easy with MailChimp, the all-in-one marketing platform. I can easily add new clients using the import function. Sending marketing emails that look professional and personable is a breeze thanks to the variety of themes available and consistent branding. To help you run more effective email campaigns and strategies, we've included tips on conversion and A/B testing/metrics.

What is your favorite aspect of this product?

I like the ability to connect to other systems. In particular, it eliminated the requirement for a dedicated customer relationship management system by automatically adding new donors to a designated audience after making a donation. I'm really interested to see the progress of MailChimp's AI development in relation to their recommendations for multivariate and A/B testing.

What do you dislike most about this product?

I tried a few other solutions, but MailChimp was the most cost-effective. It would be great if there were more options for minimalist and modern styles and templates. Perhaps there are currently trainings and webinars available on audience segmentation, but if not, it would be quite beneficial.

What recommendations would you give to someone considering this product?

Thanks to its simplicity and ease of use, it is accessible to a wide range of users. Additionally, it provides a free plan with minimal capabilities, making it ideal for smaller organizations or people interested in learning email marketing. Its adaptability and usefulness are amplified by its seamless integration with various applications and services.

Pros

  • Helps Innovate
  • Enables Productivity
  • Efficient Service
  • Saves Time

Juli R.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Mailchimp helps us automate email campaigns

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

We use MailChimp to establish relationships with potential clients and customers (current and former) and it has been easy to manage that communication. MailChimp allows me to gradually earn the trust of my consumers, which is crucial in the long purchasing cycle of my industry.

What is your favorite aspect of this product?

Mailchimp has been a great tool that I can use from start to finish to build and cultivate my personal email marketing list. Leads and prospects can easily join my list and I can easily create content to send to them. We resolved a high bounce rate issue in a matter of months, which had a positive impact on campaign performance and revenue growth.

What do you dislike most about this product?

One feature I would like to see improved is the ability to split my lists into different categories. There have been significant advances in this area, but they are far from perfect.

What recommendations would you give to someone considering this product?

You can use platform targeting to run more specific campaigns, and it's easy to interact with other platforms, making it a powerful tool for business growth. It is also the best email platform and automation tool with multi-channel capabilities.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Efficient Service
  • Inspires Innovation

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