What is Creatio CRM?
New era CRM to manage all customer and operational workflows with no-code and AI at its core.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
92 Likeliness to Recommend
100 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Creatio CRM?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Lead Management
Customer Service Management
Sales Management
Activity and Workflow Management
Telephony and Call Center Management
Account and Contact Management
Collaboration
Marketing Management
Analytics and Reporting
Quote Contract and Proposal
Mobile
Vendor Capability Ratings
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Vendor Support
Ease of IT Administration
Availability and Quality of Training
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of Data Integration
Creatio CRM Screenshots
Creatio CRM
Creatio CRM Reviews
Mangesh K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2025
Powerful CRM with Strong Customization, but Steep
Likeliness to Recommend
What differentiates Creatio CRM from other similar products?
Creatio stands out with its powerful no-code tools that let teams build and customize workflows without heavy IT support. Unlike many CRMs, it combines customer management with robust process automation, making it ideal for streamlining operations across departments. With flexible deployment options and industry-specific solutions, it's a strong fit for businesses looking for both customization and scalability.
What is your favorite aspect of this product?
The standout feature of Creatio is its no-code customization. It gives teams the freedom to build, adapt, and automate processes without relying on developers—making it incredibly flexible and efficient for evolving business needs.
What do you dislike most about this product?
The biggest drawback of Creatio is its learning curve. While the platform is powerful, it can be overwhelming for new users, especially when setting up complex workflows or navigating its extensive customization options. It takes time to fully unlock its potential.
What recommendations would you give to someone considering this product?
If you're considering Creatio, here are a few key recommendations: Invest in Training Early – The platform is feature-rich, so proper onboarding for your team will help you get the most out of it. Start Small, Then Scale – Begin with core processes and gradually expand automation as you get comfortable with the tools. Leverage the No-Code Tools – Empower business users to customize and adapt workflows without relying heavily on IT.
Pros
- Effective Service
- Saves Time
- Respectful
- Client Friendly Policies
Paul T.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted Mar 2023
Creatio: Increasing the efficacy of our company
Likeliness to Recommend
What differentiates Creatio CRM from other similar products?
From initial contact with potential clients until finalizing a deal, we tracked it all in Creatio. Creatio is also used as a ticketing and customer service reference tool. Creatio also fulfills other requirements, such as time monitoring and project management. Because of its low-code/no-code capabilities, Creatio has quickly become a go-to resource for our business, allowing us to meet a wider range of user demands.
What is your favorite aspect of this product?
At first, Creatio was only utilized to boost sales, but now it's integrated into every facet of our company. It runs our audited Quality Management System and marketing strategies and budgets. It has been so helpful that we are now building up the service end for our operations team to utilize.
What do you dislike most about this product?
It's a pain to deal with numerous third-party programs where just one is missing the necessary link. There is a wide range of potential applications, making it challenging to prioritize needs and allocate resources accordingly.
What recommendations would you give to someone considering this product?
Our ability to implement tracking mechanisms and dashboards pertaining to contracts has greatly improved the efficiency with which we handle them. Furthermore, with docu-sign integration, you may finalize all necessary steps within the system, eliminating the need for extra steps or trips between applications.
Pros
- Continually Improving Product
- Effective Service
- Friendly Negotiation
- Security Protects
- Role: Sales Marketing
- Industry: Education
- Involvement: IT Leader or Manager
Submitted May 2022
Reliable CRM Software
Likeliness to Recommend
Pros
- Enables Productivity
- Trustworthy
- Client Friendly Policies
- Over Delivered