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Customer Relationship Management - Midmarket (CRM) Software

Customer Relationship Management - Midmarket

What is Customer Relationship Management - Midmarket Software?

Customer Relationship Management (CRM) software enables an organization to manage the complete customer lifecycle and capture, integrate and analyze data across all customer touchpoints. The best CRM software suites allow organizations to increase customer loyalty, improve marketing effectiveness and sales productivity. A successful CRM strategy starts with well-defined business objectives. It also includes detailed functionality requirements, a sound methodology for provider due diligence and selection, and a solid end-user training and support program. Choosing a software provider with a track record of strong customer relationships will improve your chances of CRM success.

Data collected from reviewers in: organizations with fewer than 5,000 employees.

Common Features

  • Collaboration
  • Mobile
  • Analytics and Reporting
  • Sales Management
  • Marketing Management
  • Customer Service Management
  • Quote Contract and Proposal
  • Account and Contact Management
  • Telephony and Call Center Management
  • Activity and Workflow Management
  • Lead Management

Top Customer Relationship Management - Midmarket (CRM) Software

2023 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 13
Next Award: Jul 2024

Top Customer Relationship Management - Midmarket Software 2024

Composite Score
8.8 /10
CX Score
8.9 /10

Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers, right now.

Scorecard
Scorecard

Pros

  • Trustworthy
  • Respectful
  • Fair
  • Reliable
Badge Winner
Badge Winner
Pipedrive

Pipedrive

Composite Score
8.7 /10
CX Score
8.9 /10

Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals. By bringing together the tools and data, the platform focuses sales professionals on fundamentals to advance deals through their pipelines. Pipedrive's goal is to make sales success inevitable - for individual sales people and teams.

Scorecard
Scorecard

Pros

  • Respectful
  • Performance Enhancing
  • Reliable
  • Efficient Service
Badge Winner
monday.com

monday.com

Composite Score
8.6 /10
CX Score
8.7 /10

A tool that works for you, Not the other way around. monday.com is a tool that transforms the way teams work together. Our mission is to help teams build a culture of transparency, empowering everyone to achieve more and be happier at work. We're obsessed with building an excellent product, and our goal is to create a tool that people will love to use—one that’s fast, beautiful, responsive, and makes your life easier.

Scorecard
Scorecard

Pros

  • Helps Innovate
  • Performance Enhancing
  • Reliable
  • Trustworthy
Badge Winner
Composite Score
8.6 /10
CX Score
8.7 /10

Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Now you’re freed up to focus on what really matters: your customers.

Scorecard
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Pros

  • Respectful
  • Performance Enhancing
  • Reliable
  • Enables Productivity
Badge Winner
Composite Score
8.4 /10
CX Score
8.6 /10

NetSuite Customer Relationship Management (CRM) software is the only cloud solution that delivers a real-time 360-degree view of your customer. NetSuite CRM provides a seamless flow of information across the entire customer lifecycle from lead through to opportunity, sales order, fulfillment, renewal, upsell, cross-sell, and support. In addition to traditional CRM capabilities like SFA, customer support and marketing automation, NetSuite CRM delivers quotes, order management, commissions, sales forecasting and integrated Ecommerce capabilities.

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Pros

  • Respectful
  • Trustworthy
  • Client's Interest First
  • Transparent
Badge Winner
Badge Winner
ActiveCampaign

ActiveCampaign

Composite Score
8.4 /10
CX Score
8.7 /10

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

Scorecard
Scorecard

Pros

  • Acts with Integrity
  • Transparent
  • Includes Product Enhancements
  • Helps Innovate
Badge Winner
Badge Winner
SugarCRM

SugarCRM

Composite Score
8.2 /10
CX Score
8.5 /10

At Sugar, we know that things work differently at an enterprise scale. Leverage Enterprise’s core capabilities as a baseline for highly tailored applications. Orchestrate complicated, multi-user and multi-system processes. With Enterprise, Sugar provides the tools to adapt your CRM to your business.

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Pros

  • Caring
  • Fair
  • Trustworthy
  • Generous Negotitation
Badge Winner
Badge Winner
Composite Score
8.1 /10
CX Score
8.3 /10

The all-new Sales Cloud CRM software allows you to be more efficient, more productive, more everything than ever before as it allows you to close more deals, accelerate productivity, get more leads and make more insightful decisions.

Scorecard
Scorecard

Pros

  • Respectful
  • Helps Innovate
  • Reliable
  • Security Protects
Badge Winner
Badge Winner
Constant Contact, Inc.

Constant Contact

Composite Score
8.0 /10
CX Score
8.1 /10

Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.

Scorecard
Scorecard

Pros

  • Respectful
  • Client Friendly Policies
  • Enables Productivity
  • Trustworthy
Composite Score
7.9 /10
CX Score
8.1 /10

Dynamics 365 Sales, Professional, helps you close more deals by knowing your customers better and having sales information readily available to make informed decisions faster.

Scorecard
Scorecard

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing
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