This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)

Aweber

AWeber

8.7 /10

60 Reviews Write a Review

What is AWeber?

AWeber develops and runs an opt-in email marketing service used by over 120,000+ small businesses, bloggers and entrepreneurs around the globe. Our web-based tools help businesses grow by staying in touch with customers and prospects through email.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

AWeber won the following awards in the Email Marketing category

Filter By

1 Top Rated Capabilities

4 Top Rated Features

2023

3 Top Rated Capabilities

0 Top Rated Features

2022

2021 Emotional Footprint Champion

2021

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2021

AWeber Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AWeber.

89 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AWeber?

2% Negative

5% Neutral

93% Positive

Pros

Generous Negotitation
Over Delivered
Transparent
Friendly Negotiation

Feature Ratings

Average 83

Text Messaging

Surveys and Polling

Email Delivery

Auto-Responders

Sales Intelligence & Conversion Rates

Segmentation

Campaign Management

SPAM Compliance

Mobile Optimized

Basic Reporting and Analytics

Email Templates

Vendor Capability Ratings

Average 83

Ease of Implementation

100

Availability and Quality of Training

Quality of Features

Vendor Support

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Breadth of Features

Usability and Intuitiveness

Business Value Created

AWeber Reviews

Rajul K.

Role: Sales Marketing
Industry: Consulting
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Apr 2024

Creating good relationships

Likeliness to Recommend

10 /10

What differentiates AWeber from other similar products?

It gives good Email marketing platform supporred with new features like artificial intelligence.

What is your favorite aspect of this product?

User friendly interfaces and web push notifications.

What do you dislike most about this product?

I didn't dislike the platform at all.

What recommendations would you give to someone considering this product?

It has best features like customizable templates.

Pros

Helps Innovate
Continually Improving Product
Trustworthy
Altruistic

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Feb 2024

Excellent and exceptional tool for email marketing

Likeliness to Recommend

9 /10

Pros

Continually Improving Product
Reliable
Performance Enhancing
Trustworthy

Carolyn F W.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

Aweber is my first choice as a marketing tool

Likeliness to Recommend

8 /10

What differentiates AWeber from other similar products?

What I enjoy most is that it comes with a responsive email design that looks fantastic on all types of devices, which is perfect for developing an email marketing campaign. Improving communication is a piece of cake when used in conjunction with webinars. To get the most out of your email marketing campaigns, have an A/B testing option.

What is your favorite aspect of this product?

I can use webinars as a marketing tool and it interacts well with webinar platforms, so I can communicate with viewers and clients with ease. Securely stores subscriber information and provides an email list. You can tailor your email marketing campaigns to the needs of each product with the help of its flexible email template.

What do you dislike most about this product?

Some colleagues have complained that compared to other email marketing platforms, AWeber's interface is confusing and outdated. A more contemporary and simplified user interface is something they have requested.

What recommendations would you give to someone considering this product?

My initial experience with email marketing was with Aweber. Email marketing campaigns, such as newsletters, can use this feature. It was once among the best options, with fair email delivery rates. It also includes useful tools to make customer emails more unique.

Pros

Unique Features
Saves Time
Security Protects
Continually Improving Product

Latest Research

AWeber

What is AWeber?

Company Details

Need Assistance?

Awards & Recognition

2021 Emotional Footprint Champion

AWeber Ratings

89 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love AWeber?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Text Messaging The capability to send messages by SMS in addition to email.

Surveys and Polling Ability to survey customers and gather feedback.

Email Delivery The ability to send email to large number of recipients at-scale.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

AWeber Reviews

Rajul K.

Creating good relationships

Likeliness to Recommend

Pros

Excellent and exceptional tool for email marketing

Likeliness to Recommend

Pros

Carolyn F W.

Aweber is my first choice as a marketing tool

Likeliness to Recommend

Pros

Most Popular AWeber Comparisons

Mailchimp

HubSpot Marketing Hub

ActiveCampaign

Campaign Monitor by Marigold

Constant Contact

Adobe Campaign

Title

Feature Ratings

Text Messaging

Surveys and Polling

Email Delivery

Auto-Responders

Sales Intelligence & Conversion Rates

Segmentation

Campaign Management

SPAM Compliance

Mobile Optimized

Basic Reporting and Analytics

Email Templates

Vendor Capability Ratings

Ease of Implementation

Availability and Quality of Training

Quality of Features

Vendor Support

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Breadth of Features

Usability and Intuitiveness

Business Value Created