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Amplitude

Amplitude Analytics

Composite Score

7.2 /10

CX Score

7.5 /10

16 Reviews Write a Review

What is Amplitude Analytics?

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

Company Details

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Amplitude Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

96 Likeliness to Recommend

75 Plan to Renew

91 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amplitude Analytics?

6% Negative

6% Neutral

88% Positive

Pros

Helps Innovate
Enables Productivity
Friendly Negotiation
Inspires Innovation

Feature Ratings

Average 67

Product Analytics

3rd-Party Integrations

Customer Journey Modelling

Website Analytics

Dashboards, Analytics and Reporting

Session Replay

Privacy, Security, and Regulatory Compliance

Predictive Analytics

Cross-Channel Engagement Analytics

Governed Access & Security

Customer Identity

Vendor Capability Ratings

Average 65

Product Strategy and Rate of Improvement

Quality of Features

Ease of Customization

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Business Value Created

Ease of IT Administration

Vendor Support

Ease of Data Integration

Breadth of Features

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Website Analytics

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Amplitude Analytics Reviews

Yash S.

Role: Information Technology
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2026

Cloud scale user behavior insights tool.

Likeliness to Recommend

10 /10

What differentiates Amplitude Analytics from other similar products?

Amplitude captures every user action as an event such as feature clicks form submissions or conversion steps. This reveals which paths users are taking and where they drop out making analytics actionable for cloud based products.

What is your favorite aspect of this product?

Cloud architects perspective amplitudes distributed analytics engine processes log data in real time without heavy pipelines. You can create complex queries directly from the ui or api.

What do you dislike most about this product?

Making amplitude truly insightful depends on event taxonomy design. If the schema is unclear data reports can be confusing. Planning time needs to be invested in the setup phase.

What recommendations would you give to someone considering this product?

Accurately measuring user flows retention patterns and predictive insights is very efficient especially for large user bases. If you focus on cloud native products user engagement optimization retention analysis.

Pros

Enables Productivity
Unique Features
Saves Time
Fair

Cons

Less Respectful
Less Efficient Service
Vendor Friendly Policies

Altaf K.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2026

When customer interest leads the way.

Likeliness to Recommend

10 /10

What differentiates Amplitude Analytics from other similar products?

This platform doesnt just show how many people visited but where they lingered. Customer activity is transformed into sales signals.

What is your favorite aspect of this product?

Upgrade or expansion conversations can be initiated at the right time. Team time is spent on leads with the highest potential.

What do you dislike most about this product?

Translating some data into sales language takes time. The system might feel a bit overwhelming for smaller teams.

What recommendations would you give to someone considering this product?

Amplitude analytics simplifies this decision by showing interest through behavior. I would recommend it to sales teams.

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Unique Features

Cons

Wastes Time
Less Fair
Less Reliable

Dhruv A.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jan 2026

Best-in-class product analytics

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

I use Amplitude Analytics because it offers deep behavioral and event-level analysis that clearly shows how users engage with products over time. I can easily build funnels, cohorts, and retention analyses without heavy SQL or engineering effort.

What is your favorite aspect of this product?

My favorite aspect of Amplitude Analytics is its powerful behavioral cohorts and retention analysis, which let me clearly understand user engagement patterns and measure long-term product impact with ease

What do you dislike most about this product?

it requires careful upfront event planning to get clean insights. The learning curve can be steep for advanced use cases, and pricing escalates quickly as data volume and user counts grow

What recommendations would you give to someone considering this product?

Defining the key events and user properties clearly before implementation so to get accurate insights from the start.

Pros

Reliable
Unique Features
Caring
Acts with Integrity

Latest Research

Amplitude Analytics

What is Amplitude Analytics?

Company Details

Need Assistance?

Amplitude Analytics Ratings

96 Likeliness to Recommend

75 Plan to Renew

91 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love Amplitude Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Product Analytics Measures usage of specific features, adoption, retention, and engagement with a product.

3rd-Party Integrations Integrates with a CDP or data layer to unify data from multiple systems for analysis and activation.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Website Analytics Tracks page views, sessions, user flows, and website-specific KPIs.

Dashboards, Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, forecasting & easy data extraction for data analysis.

Session Replay Session replay with heatmaps or clickstream visualizations to diagnose issues, identify trends, or improve UX.

Privacy, Security, and Regulatory Compliance The vendor meets consumer privacy laws for the specific location (GDPR and CCPA), provides security, and complies with all other regulatory requirements.

Predictive Analytics Use machine learning to surface predictive insights and detect anomalies at scale, and provide data to make better decisions.

Cross-Channel Engagement Analytics Track and optimize user engagement and user flows across marketing campaigns and mobile apps by measuring ROI, retention, churn, and in-app behaviour.

Governed Access & Security Apply role-based controls and governance to manage data access and integrity.

Customer Identity Combine multichannel data into a single, cohesive view of each customer across touchpoints.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Website Analytics

Product Analytics

Amplitude Analytics Reviews

Yash S.

Cloud scale user behavior insights tool.

Likeliness to Recommend

Pros

Cons

Altaf K.

When customer interest leads the way.

Likeliness to Recommend

Pros

Cons

Dhruv A.

Best-in-class product analytics

Likeliness to Recommend

Pros

Schedule Your Call

Feature Ratings

Product Analytics

3rd-Party Integrations

Customer Journey Modelling

Website Analytics

Dashboards, Analytics and Reporting

Session Replay

Privacy, Security, and Regulatory Compliance

Predictive Analytics

Cross-Channel Engagement Analytics

Governed Access & Security

Customer Identity

Vendor Capability Ratings

Product Strategy and Rate of Improvement

Quality of Features

Ease of Customization

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Business Value Created

Ease of IT Administration

Vendor Support

Ease of Data Integration

Breadth of Features